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  • January 12, 2017
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January 2017
Digital Marketing is a key business development tool but many business owners still aren’t sure what needs to be done. The process of working through marketing agencies can be very intimidating, this seminar has been designed to coach business owners on how to monetize online marketing campaigns with the sole purpose of growing …

  • December 01, 2016
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With President-Elect Trump visiting the Carrier plant today in Indiana, we are encouraged with jobs being kept in the USA. Just yesterday Hema Dey, President of Iffel International was speaking on eCommerce strategies, marketing Made in USA products and services for the technology sector at the business accelerator program at Long Beach City College. The range …

  • November 15, 2016
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What international trade looks like under President-Elect Trump

From the desk of Hema Dey….
So it has been 6 days since Donald Trump got elected as the 45th USA President. International trade agreements have been a real issue during his campaign from TPP, NAFTA to deals made with China. Some of us are left hanging without understanding what to do or how to …

  • November 02, 2016
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Exporting to the USA now – makes a lot of sense!

Exporting to USA is what foreign CEO’s should be talking about NOW! With the US dollar being so strong, it makes sense for foreign countries to export to USA. Recent CNN statistics revealed that almost 60% of the US population feel that the economy is doing well. Admittedly the 2016 Presidential Election has turned heads when Donald …

  • October 22, 2016
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Hema Dey features on CBS News – Final US Presidential Debate 2016

CBS Evening News nationally aired an interview with Hema Dey and 6 other women voters. The interview was specifically focused on the final presidential debate 2016 between Donald Trump and Hillary Clinton. The group was split into 3 Hillary supporters, 3 Trump supporters and one undecided voter. The discussions were robust with very very strong …

  • May 24, 2016
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Applying a Multicultural Marketing Strategy at Home

It’s not just exporters that should be interested in a multi-cultural marketing strategy. Understanding the cultural landscape within our own borders can open doorways to huge portions of unlocked market-share. Case in point: Hispanic Americans are the fasting growing demographic in the United States, collectively responsible for approximately 1.4 trillion in buying power. What’s more, …

  • March 24, 2016
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Abandoned Carts – Recapturing Missed Revenue

What if we told you that there was a missed revenue stream hovering just below the surface of your online store? Whether you know it or not, potential customers are visiting your site every day, browsing, filling a shopping cart, and then clicking away to another site without ever making a purchase.
This phenomenon, known …

  • November 03, 2015
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Tumblr: Where Content Meets Social Media

Despite its eight-year history as a unifier of countless online communities, Tumblr is still a bit of a newcomer to the mainstream social media scene. It’s still not as ubiquitous as Facebook or Twitter, but its meteoric growth and versatility are making it a go-to marketing tool for a wide plethora of brands.
For the …

  • October 27, 2015
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SEO vs. Sales

As we’ve discussed at length in previous articles, high web traffic numbers are exciting, but what is their direct influence on sales? A Functional Marketing Plan (FMP) can only be effective if its effects are measurable, so this means evaluating how many visitors are actually converted into sales.
For our purposes, we want to quantify …

  • October 08, 2015
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CEO, Hema Dey – World Class New Zealander

The call came in from KEA to CEO for Iffel International, Hema Dey, a few weeks back confirming that she is now a World Class New Zealander. Many who know Hema, know how passionate she is about marketing both within the US market and internationally. Her success comes from the hands on, international business school …

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