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      Made In America Week – Our Take On It!

      As Donald Trump launches the Made In America week to stimulate and motivate local manufacturing, the notion of eCommerce plays both an opportunity and threat to the American Market. As much as the idea of Made in America is splendid, the supply chain established for years and decades now offers no quick fixes to making …

      The Role of CMO’s with Change – The Sales Engine Part 1

      Chief Marketing Officer’s (CMO) have had to really change their thought process (frame of reference) in sales and marketing strategy. Why? Because of the the aggressive and fast paced nature of the internet and eCommerce (electronic commerce). For the first time we see in marketing and management teams, human talent from a real cross section …

      • February 28, 2017
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      Are you looking for an eCommerce marketing agency who can help you increase sales? Are you a B2B type business? Have you envied your competitors who are selling on eCommerce and have a solid eCommerce marketing agency working with them? We are an eCommerce marketing agency located in Southern California servicing the B2B companies in …

      • January 16, 2017
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      This is our 11th year in business and the more we encounter issues with online marketing, the different problems business owners are having and what is required to be done and invested financially (as per the guidelines from Google), the more we want to emphasize the importance between investing in online marketing consultants versus when …

      • January 12, 2017
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      January 2017
      Digital Marketing is a key business development tool but many business owners still aren’t sure what needs to be done. The process of working through marketing agencies can be very intimidating, this seminar has been designed to coach business owners on how to monetize online marketing campaigns with the sole purpose of growing …

      • December 01, 2016
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      With President-Elect Trump visiting the Carrier plant today in Indiana, we are encouraged with jobs being kept in the USA. Just yesterday Hema Dey, President of Iffel International was speaking on eCommerce strategies, marketing Made in USA products and services for the technology sector at the business accelerator program at Long Beach City College. The range …

      • November 15, 2016
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      What international trade looks like under President-Elect Trump

      From the desk of Hema Dey….
      So it has been 6 days since Donald Trump got elected as the 45th USA President. International trade agreements have been a real issue during his campaign from TPP, NAFTA to deals made with China. Some of us are left hanging without understanding what to do or how to …

      • November 02, 2016
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      Exporting to the USA now – makes a lot of sense!

      Exporting to USA is what foreign CEO’s should be talking about NOW! With the US dollar being so strong, it makes sense for foreign countries to export to USA. Recent CNN statistics revealed that almost 60% of the US population feel that the economy is doing well. Admittedly the 2016 Presidential Election has turned heads when Donald …

      • October 22, 2016
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      Hema Dey features on CBS News – Final US Presidential Debate 2016

      CBS Evening News nationally aired an interview with Hema Dey and 6 other women voters. The interview was specifically focused on the final presidential debate 2016 between Donald Trump and Hillary Clinton. The group was split into 3 Hillary supporters, 3 Trump supporters and one undecided voter. The discussions were robust with very very strong …

      • May 24, 2016
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      Applying a Multicultural Marketing Strategy at Home

      It’s not just exporters that should be interested in a multi-cultural marketing strategy. Understanding the cultural landscape within our own borders can open doorways to huge portions of unlocked market-share. Case in point: Hispanic Americans are the fasting growing demographic in the United States, collectively responsible for approximately 1.4 trillion in buying power. What’s more, …

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