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Mar, 2022

  • March 07, 2022
  • General Marketing Info
  • iffelinternational
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B2B eCommerce | Tips On How To Sell A Service: “Tangibilize” Your Process

How do you sell an intangible item?

There is an art to marketing intangible items; at Iffel International CMO Hema Dey is known for her ability to tangibilize a product – that is, how to reframe an intangible object into something branded and marketable. The process of tangibilizing is especially useful …

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