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      Branding

      • April 05, 2024
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Is AI Content Hurting Your SEO?

      For about as long as search engines have been around, businesses have been looking for ways to ensure that their website lands at the top of search results for the products or services they’re trying to sell. After all, how can you generate business from your website if nobody can find you online? High-quality …

      • December 20, 2023
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Being Cut Off in a Conference: Thoughts on DEI

      Diversity, equity, and inclusion (DEI) is about inclusivity and treating people fairly, realizing that different groups have different needs. That means putting ourselves in other people’s shoes to understand how current ways of doing things and communicating may not be meeting those needs. Many misperceptions of DEI have to do with antiquated stereotypes such …

      • October 06, 2023
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Embracing Neurodiversity: Boosting Your Business and Brand

      October is National Disability Employment Awareness Month, and this year the Office of Disability Employment Policy has chosen “Access and Equity” as the theme to promote inclusive workplace cultures. When we think of access for the disabled, we might think of wheelchair ramps, flashing lights in addition to audible alarms for the hearing-impaired, or …

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