CMO Tips

  • April 12, 2019
  • CMO Tips
  • iffelinternational
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B2B Millennial Market

Millennials are changing the way we do business. The way millennials effect sales is no secret, but their influence on business from within is another key component of a successful business marketing and business development model. Millennials are the largest generation in the labor force, by 2025 they are projected to comprise of 44% …

  • April 04, 2019
  • CMO Tips
  • iffelinternational
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ADA Website Compliance – Are you at risk?

Los Angeles, California

A positive user experience is the most important factor when visiting a business’s website according to 95% of people surveyed.[i] But what if you can’t see the website or hear its videos properly? An estimated 8% of the male population has color vision problems[ii] and approximately 15% of …

  • March 29, 2019
  • CMO Tips
  • iffelinternational
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SoCal’s Leading Fractional CMO Firm Launches SEO2Sales

Don’t Fall Victim to False Promises
Every business today, regardless of industry, relies on leads and new business to thrive. Unfortunately, some fall prey to digital marketing firms that dazzle them with promises of sky-high performance. Their metrics are often inflated for a wow-factor, leaving clients stuck in an expensive contract without seeing a measurable …

  • January 11, 2019
  • CMO Tips
  • iffelinternational
  • No Comments
Perspective and Focus – 2018 To 2019

Iffel International Inc. has had an eventful 2018, very eventful and successful. From the explosion of Blockchain technology to keeping up to date with each Google update to closing in on SEO to Sales results with our key clients, Iffel never slowed down and will not be slowing down any time soon in 2019.
Our …

  • September 19, 2018
  • CMO Tips
  • iffelinternational
  • No Comments
Why California Businesses should include B2B eCommerce in their 2019 Strategic Plans

B2B eCommerce, also known as business-to-business eCommerce, is the practice of selling products or services between businesses online, rather than simply from business to consumer. It is a growing trend in the world of eCommerce also commonly known as online marketing, with North American B2B customers purchasing somewhere near $1 trillion online per year. According …

The founder of Iffel International Inc., Hema Dey, was on CBS News today with a roundtable group discussing civility in political discourse, as well as immigration and other key issues facing our nation. This is one of the many efforts that Hema has made to enter into the public debate, sharing her views and …

Digital Marketing Training and Funding

Do you have a team of digital marketing folks who are craving digital marketing training?
Digital marketing can be very daunting and it truly requires someone with a tertiary qualification in marketing and search engine optimization to understand what has to be done. It is perhaps an engineering job that is tarnished by the fluffy …

SEO Misconceptions

SEO Misconceptions are real to many business owners, but they don’t realize this, their competitors are ahead of the game plan and getting more sales.
Are you getting people to view your website and are they taking the time to contact you? Are you on the first page of Google for any of your major …

What is Blockchain?

Blockchain is a technology that has been gaining steam recently, and with the growth of cryptocurrencies such as Bitcoin, countries like China move to cashless points of sale, using a blockchain to replace paper cash for digital cash. Satoshi Nakamoto, the brains behind Bitcoin, used the blockchain concept as a response to the 2008 economic …

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