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      CMO Tips

      • January 13, 2024
      • CMO Tips
      • iffelinternational
      • Comments are off for this post.
      Marketing for Manufacturers

      For manufacturers, trends in online marketing and sales that have transformed B2C commerce may seem to be an interesting but largely irrelevant development. Traditionally, businesses selling to other businesses have relied on lead generation from their sales staff, cultivating relationships with potential business partners and keeping advertising tightly focused within their industry. After all, …

      • December 20, 2023
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Being Cut Off in a Conference: Thoughts on DEI

      Diversity, equity, and inclusion (DEI) is about inclusivity and treating people fairly, realizing that different groups have different needs. That means putting ourselves in other people’s shoes to understand how current ways of doing things and communicating may not be meeting those needs. Many misperceptions of DEI have to do with antiquated stereotypes such …

      • October 06, 2023
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Embracing Neurodiversity: Boosting Your Business and Brand

      October is National Disability Employment Awareness Month, and this year the Office of Disability Employment Policy has chosen “Access and Equity” as the theme to promote inclusive workplace cultures. When we think of access for the disabled, we might think of wheelchair ramps, flashing lights in addition to audible alarms for the hearing-impaired, or …

      • July 24, 2021
      • CMO Tips
      • iffelinternational
      • No Comments
      Go To Market Strategy for 2022 – Prepare Your Company Now!

      For many businesses, 2020 and the first half of 2021 have been about staying one step ahead of the massive disruptions the COVID-19 pandemic has caused in nearly every industry, without the luxury of long-term strategizing. Companies have understandably had their primary focus on near-term objectives during this period, working to adapt to sudden …

      • November 29, 2020
      • CMO Tips
      • iffelinternational
      • No Comments
      Creating a Strong Marketing Strategy for 2021: It’s About A Sales Strategy!

      Marketing must correlate with sales and new business. 2020 was a year of dramatic change, socially, politically and economically. Events of 2020- the unending number of civil protests, the COVID-19 pandemic, the Presidential election- have permanently altered the way business is conducted. It has gone from eNothing to eEverything. An ideal marketing strategy will …

      • June 02, 2020
      • CMO Tips
      • iffelinternational
      • No Comments
      COVID-19 and eCommerce | How Market Disruptions Create Rare Opportunities

      COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

      • April 12, 2019
      • CMO Tips
      • iffelinternational
      • No Comments
      B2B Millennial Market

      Millennials are changing the way we do business. The way millennials effect sales is no secret, but their influence on business from within is another key component of a successful business marketing and business development model. Millennials are the largest generation in the labor force, by 2025 they are projected to comprise of 44% …

      • April 04, 2019
      • CMO Tips
      • iffelinternational
      • No Comments
      ADA Website Compliance – Are you at risk?

      Los Angeles, California

      A positive user experience is the most important factor when visiting a business’s website according to 95% of people surveyed.[i] But what if you can’t see the website or hear its videos properly? An estimated 8% of the male population has color vision problems[ii] and approximately 15% of …

      • March 29, 2019
      • CMO Tips
      • iffelinternational
      • No Comments
      SoCal’s Leading Fractional CMO Firm Launches SEO2Sales

      Don’t Fall Victim to False Promises
      Every business today, regardless of industry, relies on leads and new business to thrive. Unfortunately, some fall prey to digital marketing firms that dazzle them with promises of sky-high performance. Their metrics are often inflated for a wow-factor, leaving clients stuck in an expensive contract without seeing a measurable …

      • January 11, 2019
      • CMO Tips
      • iffelinternational
      • No Comments
      Perspective and Focus – 2018 To 2019

      Iffel International Inc. has had an eventful 2018, very eventful and successful. From the explosion of Blockchain technology to keeping up to date with each Google update to closing in on SEO to Sales results with our key clients, Iffel never slowed down and will not be slowing down any time soon in 2019.
      Our …

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