For many businesses, 2020 and the first half of 2021 have been about staying one step ahead of the massive disruptions the COVID-19 pandemic has caused in nearly every industry, without the luxury of long-term strategizing. Companies have understandably had their primary focus on near-term objectives during this period, working to adapt to sudden …

Marketing must correlate with sales and new business. 2020 was a year of dramatic change, socially, politically and economically. Events of 2020- the unending number of civil protests, the COVID-19 pandemic, the Presidential election- have permanently altered the way business is conducted. It has gone from eNothing to eEverything. An ideal marketing strategy will …

COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

Millennials are changing the way we do business. The way millennials effect sales is no secret, but their influence on business from within is another key component of a successful business marketing and business development model. Millennials are the largest generation in the labor force, by 2025 they are projected to comprise of 44% …

Los Angeles, California

A positive user experience is the most important factor when visiting a business’s website according to 95% of people surveyed.[i] But what if you can’t see the website or hear its videos properly? An estimated 8% of the male population has color vision problems[ii] and approximately 15% of …

Don’t Fall Victim to False Promises
Every business today, regardless of industry, relies on leads and new business to thrive. Unfortunately, some fall prey to digital marketing firms that dazzle them with promises of sky-high performance. Their metrics are often inflated for a wow-factor, leaving clients stuck in an expensive contract without seeing a measurable …

Iffel International Inc. has had an eventful 2018, very eventful and successful. From the explosion of Blockchain technology to keeping up to date with each Google update to closing in on SEO to Sales results with our key clients, Iffel never slowed down and will not be slowing down any time soon in 2019.
Our …

B2B eCommerce, also known as business-to-business eCommerce, is the practice of selling products or services between businesses online, rather than simply from business to consumer. It is a growing trend in the world of eCommerce also commonly known as online marketing, with North American B2B customers purchasing somewhere near $1 trillion online per year. According …

The founder of Iffel International Inc., Hema Dey, was on CBS News today with a roundtable group discussing civility in political discourse, as well as immigration and other key issues facing our nation. This is one of the many efforts that Hema has made to enter into the public debate, sharing her views and …