Marketing must correlate with sales and new business. 2020 was a year of dramatic change, socially, politically and economically. Events of 2020- the unending number of civil protests, the COVID-19 pandemic, the Presidential election- have permanently altered the way business is conducted. It has gone from eNothing to eEverything. An ideal marketing strategy will incorporate the lessons from 2020 into 2021 in an efficient, effective way. Here are some tips from the team at Iffel International Inc. to help improve your business’s sales marketing strategy as we enter 2021. Content, messaging, and image are both critical components of a strong marketing strategy for the new year.
Trust and brand loyalty are becoming more intertwined. The best way to build trust is to deliver what’s promised. Messaging should be transparent and delivering on those messages should be consistent and reliable. This can be accomplished through social media, direct engagement with consumers, and consistently throughout a holistic marketing strategy.
The growth and intensity of the Black Lives Matter movement, the #MeToo movement, and other social engagement causes in 2020 showcase the importance many consumers are now placing on brands that show support for a cause. Flourishing brands will be those that know why they exist and who they are built to serve. Search and brand validation rides on your support for the communities you serve.
Now, more than ever, agility is a critical component of a thriving business. The coronavirus pandemic has highlighted the need for businesses to react quickly to dramatic economic shifts. Imagination and innovation are critical.
SEO alone is not enough!. SEO2Sales is a crucial component of a digital marketing strategy. As Google’s algorithms are constantly changing, it’s important to keep up with those changes so you know how to maximize your SEO2Sales. The way in which a business’s website is designed, engineered and updated should be a direct reflection of these algorithms so as to maximize visibility. Your upkeep on website maintenance, preventing hacking and malfunction is mandatory.
User-generated content (UGC) is content that is posted digitally, often through social media, to spread awareness of brands. In 2020, UGC took off as an influential marketing strategy. This is due to the rise of influencer marketing and the consumer’s desire for more transparent brand images. Compared to a standard company post, UGC gets 28% higher engagement on social media.
Text-based content can be effectively supported by increased video-based content. Video content has an immense influence on consumer purchasing decisions; 52% of consumers say that watching product videos makes them more confident in online purchase decisions. Vlogs, live streaming, and 1:1 videos are all effective components of a holistic marketing strategy. If you aren’t comfortable creating your video blog, or videos, we have coaches and producers who can help.
Conversational marketing means that your brand is actively speaking to consumers on a one-to-one level. This means responding to consumer questions both quickly and personalizing those responses to the individual. For example, when possible, address existing customers by name and have a customer service representative available and ready to answer questions. When advertising a service or a contact method, use human pronouns such as “call us today!”
Are your client facing teams representing your core values and overall brand? Are they answering leads or answering the phones with care and empathy? Do you know or are you guessing because if not, you need to get to the bottom of losses in leads because your team aren’t customer focused.
These are just a some of the marketing trends and sales strategies we see as critical aspects of a comprehensive, effective business model entering 2021. At Iffel International Inc., our team is ready to help your business adjust its marketing strategy to these unique times we are living through. We know 2020 has been a difficult time for many individuals and businesses, but we believe that a strong marketing strategy for the new year can help ensure your business is off to a promising start in 2021. Find out more about how we can help your company thrive in the new year by contacting us here.
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