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      Jan, 2022

      • January 24, 2022
      • Local SEO
      • iffelinternational
      • No Comments
      Why Google My Business Is More Important Than Ever

      Businesses of all kinds understand the importance of having good online visibility. The internet is the primary means people use to find and research where to purchase goods and services, even when they intend to buy those things in person. In fact, half of all searches on Google originate as local searches, meaning that …

      • January 03, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      B2B eCommerce Trends for 2022

      In 2022, we can expect to see the B2B market following where B2C has already blazed a trail: increasing adoption of digital tools and tactics to boost sales. The changing demographics of B2B buyers and their expectations, plus the opportunity that new and improving technology offers companies to reach new customers and better serve …

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