Newport Beach, California – January 16, 2024 – President and CEO of MVS,Inc. (Mountain View Services) and Chem-Pak Eric L. Goodman has appointedHema Dey as Fractional Marketing Director. As CEO and founder of Iffel International and My Healthcare Marketing, anaward-winning full-service marketing firm, Dey has developed and honedSEO2Sales™, her signature proprietary method for creating data-drivenonline marketing strategies that effectively drive sales and growth. In additionto her …

For manufacturers, trends in online marketing and sales that have transformed B2C commerce may seem to be an interesting but largely irrelevant development. Traditionally, businesses selling to other businesses have relied on lead generation from their sales staff, cultivating relationships with potential business partners and keeping advertising tightly focused within their industry. After all, …