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      • May 31, 2024
      • CMO Tips
      • iffelinternational
      • Comments are off for this post.
      What You Need to Know About Google’s Search Generative Experience (SGE)

      Firstly don’t panic! Secondly, arm yourself with the right methodology to get visible. Our head of technology, Hema Dey has summarized a few guidelines for you here:

      Your everyday experience with AI

      You may have already seen it when you recently typed a question into Google. Depending …

      • April 05, 2024
      • Branding
      • iffelinternational
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      Is AI Content Hurting Your SEO?

      For about as long as search engines have been around, businesses have been looking for ways to ensure that their website lands at the top of search results for the products or services they’re trying to sell. After all, how can you generate business from your website if nobody can find you online? High-quality …

      • March 26, 2024
      • General Marketing Info
      • iffelinternational
      • Comments are off for this post.
      B2B Content Marketing: Don’t Neglect the Human Touch

      In the world of B2B marketing, it can be easy to get caught up in the technology trends that both open new avenues for opportunity and present novel challenges for gaining a competitive edge. Nobody wants to be left behind while their competitors innovate, nor is it safe to rest on tried-and-true methods while …

      • January 16, 2024
      • Press Release
      • iffelinternational
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      SEO2Sales™ Creator Hema Dey Joins MVS, Inc. as Fractional Marketing Director 

      Newport Beach, California – January 16, 2024 – President and CEO of MVS,Inc. (Mountain View Services) and Chem-Pak Eric L. Goodman has appointedHema Dey as Fractional Marketing Director. As CEO and founder of Iffel International and My Healthcare Marketing, anaward-winning full-service marketing firm, Dey has developed and honedSEO2Sales™, her signature proprietary method for creating data-drivenonline marketing strategies that effectively drive sales and growth. In additionto her …

      • January 13, 2024
      • CMO Tips
      • iffelinternational
      • Comments are off for this post.
      Marketing for Manufacturers

      For manufacturers, trends in online marketing and sales that have transformed B2C commerce may seem to be an interesting but largely irrelevant development. Traditionally, businesses selling to other businesses have relied on lead generation from their sales staff, cultivating relationships with potential business partners and keeping advertising tightly focused within their industry. After all, …

      • December 20, 2023
      • Branding
      • iffelinternational
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      Being Cut Off in a Conference: Thoughts on DEI

      Diversity, equity, and inclusion (DEI) is about inclusivity and treating people fairly, realizing that different groups have different needs. That means putting ourselves in other people’s shoes to understand how current ways of doing things and communicating may not be meeting those needs. Many misperceptions of DEI have to do with antiquated stereotypes such …

      • October 06, 2023
      • Branding
      • iffelinternational
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      Embracing Neurodiversity: Boosting Your Business and Brand

      October is National Disability Employment Awareness Month, and this year the Office of Disability Employment Policy has chosen “Access and Equity” as the theme to promote inclusive workplace cultures. When we think of access for the disabled, we might think of wheelchair ramps, flashing lights in addition to audible alarms for the hearing-impaired, or …

      • September 01, 2023
      • General Marketing Info
      • iffelinternational
      • Comments are off for this post.
      Diversity, Equity, and Inclusion in Employer Branding: Improving Your Competitive Edge in Hiring and Retention

      If someone were going by headlines alone in 2023, they might be under the impression that recent news heralds the end of DEI (diversity, equity, and inclusion) efforts. In May, Florida passed a bill banning its public colleges and universities from spending money on DEI programs. Then in June, Texas passed a similar bill …

      • August 22, 2023
      • Press Release
      • iffelinternational
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      Natascha Klein Joins Iffel International

      Award-Winning Home of SEO2Sales™ Launches New Branding Division

      August 24, 2023 – Iffel International announced that Natascha Klein has joined the full-service global marketing firm as Chief Revenue Officer & Strategist.

      An international sales and branding expert with over two decades of experience in building and strategically scaling …

      • February 20, 2023
      • General Marketing Info
      • iffelinternational
      • No Comments
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      Traditional and social media have been abuzz with talk of ChatGPT, Bard, and what AI tools are going to mean for how we use the internet for a wide variety of tasks. Perhaps unsurprisingly, there’s a lot of alarm out there—teachers and professors wondering how to adapt to a world in which students might …

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