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  • July 24, 2021
  • CMO Tips
  • iffelinternational
  • No Comments
Go To Market Strategy for 2022 – Prepare Your Company Now!

For many businesses, 2020 and the first half of 2021 have been about staying one step ahead of the massive disruptions the COVID-19 pandemic has caused in nearly every industry, without the luxury of long-term strategizing. Companies have understandably had their primary focus on near-term objectives during this period, working to adapt to sudden …

  • January 05, 2021
  • Digital Marketing Agency
  • iffelinternational
  • No Comments
Adapt Your Business With The #1 Digital Marketing Agency

“Facing facts is always empowering” – Eckhart Tolle

Change

Humans are naturally resistant to change. Part of the brain—the amygdala—interprets change as a threat and releases the hormones for fear, fight, or flight. That is why so many people in any company, when presented with a new initiative …

  • December 10, 2020
  • Google Updates
  • iffelinternational
  • No Comments
SEO2Sales Update: Google Blesses Us ALL with One Last Major Core Update in 2020

Let’s assume that you’ve invested in SEO for your website and you’re appearing highly on Google search results. In this case leads or sales brought in from Google are likely a key part of your business structure – the internet seems to abuzz with the latest Google algorithm update, but what could that mean …

  • November 29, 2020
  • CMO Tips
  • iffelinternational
  • No Comments
Creating a Strong Marketing Strategy for 2021: It’s About A Sales Strategy!

Marketing must correlate with sales and new business. 2020 was a year of dramatic change, socially, politically and economically. Events of 2020- the unending number of civil protests, the COVID-19 pandemic, the Presidential election- have permanently altered the way business is conducted. It has gone from eNothing to eEverything. An ideal marketing strategy will …

  • October 14, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Iffel Website Maintenance – Cyber Security, Threat Monitoring, and More

Over time WordPress has established itself as the leading CMS platform for high quality SEO. With a slew of open source functionality, WordPress offers the potential for websites to climb in Google rankings quickly. This increased visibility is good for business, but there is often a security price to be paid. By investing in …

  • August 14, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Fractional CMO Roundtable: The Shift From eNothing to eEverything

As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, …

  • June 12, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
SEO Isn’t Just A Science, It’s About the Art of Selling Online

This time over a year ago when the world was still spinning on its axis I was sitting in an office with a view of my computer displayed on an 80” conference room television. My head of sales wanted me to carve out an hour of my day to give him a comprehensive understanding …

  • June 02, 2020
  • CMO Tips
  • iffelinternational
  • No Comments
COVID-19 and eCommerce | How Market Disruptions Create Rare Opportunities

COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

  • March 23, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Google My Business – COVID-19 Changes

We are following all the changes with Google very closely. In light of the novel Coronavirus COVID-19, Google has taken major steps in protecting their employees. Therefore there are some major changes that impact your Google My Business listings, which we believe are of benefit to you and your business. Rest assured that the …

  • March 11, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
CoronaVirus or Covid-19 Business Risk Mitigation

Coronavirus, COVID-19, is causing people to work more remotely,
significantly limiting trade and travel, and causing the cancelation of many
conferences and trade shows.

Remote Work

The Coronavirus is putting remote work to a gigantic test, and at a totally unprecedented scale. Throughout China, Italy, Japan and …

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