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      • July 26, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      Mothers and Careers

      Of the many long-term effects of the COVID-19 pandemic that we’re only starting to understand the scope of, the impact on women in the workplace is one of the most disturbing. The initial lockdowns drove women out of paid work rapidly—according to the National Women’s Law Center, between February and April of 2020, women …

      • June 27, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      Recession Prep – Predict, Prepare and Persevere

      Growing inflation, high fuel costs, and overall geopolitical instability have many business owners wondering if the current tough economic conditions are not just a momentary challenge but a sign of worse to come. Unfortunately, a recent CNBC CFO Council survey adds to the growing chorus of voices predicting a recession in the near future. …

      • May 13, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      Should Your Small Business Accept Cryptocurrency?

      As a business owner, you’re undoubtedly concerned with staying responsive to your customers. Companies that are oriented to providing the service and products their core market demands do better than their competition, especially if they can anticipate client needs rather than racing to play catch-up after the fact. Payment options are another area in …

      • April 02, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      Could a Lack of SEO Results Be Your Fault?

      At Iffel International, we get plenty of clients who are skeptical of SEO and hesitant to give SEO2Sales a try. Many of them have been burnt by SEO marketing agencies who promised them traffic that would magically turn into leads and sales. Instead of getting a business boost, though, they sank thousands of dollars …

      • March 07, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      B2B eCommerce | Tips On How To Sell A Service: “Tangibilize” Your Process

      How do you sell an intangible item?

      There is an art to marketing intangible items; at Iffel International CMO Hema Dey is known for her ability to tangibilize a product – that is, how to reframe an intangible object into something branded and marketable. The process of tangibilizing is especially useful …

      • February 02, 2022
      • Metaverse
      • iffelinternational
      • No Comments
      Metaverse Explained

      If you have to admit that you hadn’t really heard of the metaverse before 2021, you’re not alone. The concept has been around for a while, but it didn’t really hit mainstream awareness until the last year. With companies like Facebook (now Meta), Google, Snapchat, Roblox, and Epic Games (owner of Fortnite) getting into …

      • January 24, 2022
      • Local SEO
      • iffelinternational
      • No Comments
      Why Google My Business Is More Important Than Ever

      Businesses of all kinds understand the importance of having good online visibility. The internet is the primary means people use to find and research where to purchase goods and services, even when they intend to buy those things in person. In fact, half of all searches on Google originate as local searches, meaning that …

      • January 03, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      B2B eCommerce Trends for 2022

      In 2022, we can expect to see the B2B market following where B2C has already blazed a trail: increasing adoption of digital tools and tactics to boost sales. The changing demographics of B2B buyers and their expectations, plus the opportunity that new and improving technology offers companies to reach new customers and better serve …

      • October 05, 2021
      • General Marketing Info
      • iffelinternational
      • No Comments
      News Update: Inland Empire, California

      Inland Empire Regional Chamber of Commerce (IERCC) Launches New Division; Appoints Hema Dey as eCommerce & Blockchain Division Leader

      Southern California’s Inland Empire Region Chamber of Commerce Launching Industry Specific Divisions to Educate Business Owners throughout Riverside and San Bernardino Counties.

      For many businesses, 2020 and the first …

      • July 24, 2021
      • CMO Tips
      • iffelinternational
      • No Comments
      Go To Market Strategy for 2022 – Prepare Your Company Now!

      For many businesses, 2020 and the first half of 2021 have been about staying one step ahead of the massive disruptions the COVID-19 pandemic has caused in nearly every industry, without the luxury of long-term strategizing. Companies have understandably had their primary focus on near-term objectives during this period, working to adapt to sudden …

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