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  • August 14, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Fractional CMO Roundtable: The Shift From eNothing to eEverything

As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, …

  • June 12, 2020
  • General Marketing Info
  • iffelinternational
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SEO Isn’t Just A Science, It’s About the Art of Selling Online

This time over a year ago when the world was still spinning on its axis I was sitting in an office with a view of my computer displayed on an 80” conference room television. My head of sales wanted me to carve out an hour of my day to give him a comprehensive understanding …

  • June 02, 2020
  • CMO Tips
  • iffelinternational
  • No Comments
COVID-19 and eCommerce | How Market Disruptions Create Rare Opportunities

COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

  • March 23, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Google My Business – COVID-19 Changes

We are following all the changes with Google very closely. In light of the novel Coronavirus COVID-19, Google has taken major steps in protecting their employees. Therefore there are some major changes that impact your Google My Business listings, which we believe are of benefit to you and your business. Rest assured that the …

  • March 11, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
CoronaVirus or Covid-19 Business Risk Mitigation

Coronavirus, COVID-19, is causing people to work more remotely,
significantly limiting trade and travel, and causing the cancelation of many
conferences and trade shows.

Remote Work

The Coronavirus is putting remote work to a gigantic test, and at a totally unprecedented scale. Throughout China, Italy, Japan and …

  • March 04, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
2020: The Year of Voice Search

We are experiencing a voice search revolution with almost every generation welcoming voice search with open arms. Sales of smart speakers and voice-enabled devices are skyrocketing. More than 50% of households will own a smart speaker device within the next two years. Already, 65% of 25-49-year-olds speak to their voice-enabled devices at least once …

  • March 01, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Artificial Intelligence and Search Engine Optimization

Artificial
intelligence is one of the biggest trends in digital marketing today. Using
Artificial intelligence (AI) for SEO success not only gives you a greater
opportunity to enhance your page rankings, but it also allows you to develop
more cohesive strategies and better content.[i] AI is a
critical part of Iffel International’s SEO2Sales strategy.

  • November 27, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Getting A Grip on BERT

Google’s BERT algorithm, released this month, is the company’s latest effort to understand the intent of search queries in order to produce the most relevant search results. BERT stands for Bidirectional Encoder Representations from Transformers (Que?). At Iffel International we understand the changes this algorithm update necessitates; this article will …

  • September 26, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Having A Sales Mindset to SEO

So you’re beginning to understand search engine
optimization. Your website is on the first page of some Google search results,
and you’ve captured consumers’ attention. However, your sales haven’t increased
despite the increased online traffic to your site.

While SEO may
help your company rank higher than the competitors for …

  • September 16, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Get Global 2019 – Join Us!

November 5-7, Long Beach Convention Center

GetGlobal is
hosting the pre-eminent global business conference in the US. Thrive in Foreign Markets is the
largest summit in North America for International Business Strategy, Expansion,
and Key Foreign Markets. Join us November 5-7 at the Long Beach Convention
Center for a conference designed …

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