If someone were going by headlines alone in 2023, they might be under the impression that recent news heralds the end of DEI (diversity, equity, and inclusion) efforts. In May, Florida passed a bill banning its public colleges and universities from spending money on DEI programs. Then in June, Texas passed a similar bill …

Award-Winning Home of SEO2Sales™ Launches New Branding Division

August 24, 2023 – Iffel International announced that Natascha Klein has joined the full-service global marketing firm as Chief Revenue Officer & Strategist.

An international sales and branding expert with over two decades of experience in building and strategically scaling …

Traditional and social media have been abuzz with talk of ChatGPT, Bard, and what AI tools are going to mean for how we use the internet for a wide variety of tasks. Perhaps unsurprisingly, there’s a lot of alarm out there—teachers and professors wondering how to adapt to a world in which students might …

Search engine optimization (SEO) can be a tricky part of marketing, one that simultaneously gets overhyped and has developed a bad rap. If your business is looking ahead to next year’s marketing plan and you’re having trouble deciding how—or if—SEO should be part of your strategy, you need to have more than a gut …

Of the many long-term effects of the COVID-19 pandemic that we’re only starting to understand the scope of, the impact on women in the workplace is one of the most disturbing. The initial lockdowns drove women out of paid work rapidly—according to the National Women’s Law Center, between February and April of 2020, women …

Growing inflation, high fuel costs, and overall geopolitical instability have many business owners wondering if the current tough economic conditions are not just a momentary challenge but a sign of worse to come. Unfortunately, a recent CNBC CFO Council survey adds to the growing chorus of voices predicting a recession in the near future. …

As a business owner, you’re undoubtedly concerned with staying responsive to your customers. Companies that are oriented to providing the service and products their core market demands do better than their competition, especially if they can anticipate client needs rather than racing to play catch-up after the fact. Payment options are another area in …

At Iffel International, we get plenty of clients who are skeptical of SEO and hesitant to give SEO2Sales a try. Many of them have been burnt by SEO marketing agencies who promised them traffic that would magically turn into leads and sales. Instead of getting a business boost, though, they sank thousands of dollars …

How do you sell an intangible item?

There is an art to marketing intangible items; at Iffel International CMO Hema Dey is known for her ability to tangibilize a product – that is, how to reframe an intangible object into something branded and marketable. The process of tangibilizing is especially useful …

If you have to admit that you hadn’t really heard of the metaverse before 2021, you’re not alone. The concept has been around for a while, but it didn’t really hit mainstream awareness until the last year. With companies like Facebook (now Meta), Google, Snapchat, Roblox, and Epic Games (owner of Fortnite) getting into …