hamberg
close

    Please fill the below fields



    close

      Join Our Team



      Blog

      • January 16, 2024
      • Press Release
      • iffelinternational
      • Comments are off for this post.
      SEO2Sales™ Creator Hema Dey Joins MVS, Inc. as Fractional Marketing Director 

      Newport Beach, California – January 16, 2024 – President and CEO of MVS,Inc. (Mountain View Services) and Chem-Pak Eric L. Goodman has appointedHema Dey as Fractional Marketing Director. As CEO and founder of Iffel International and My Healthcare Marketing, anaward-winning full-service marketing firm, Dey has developed and honedSEO2Sales™, her signature proprietary method for creating data-drivenonline marketing strategies that effectively drive sales and growth. In additionto her …

      • January 13, 2024
      • CMO Tips
      • iffelinternational
      • Comments are off for this post.
      Marketing for Manufacturers

      For manufacturers, trends in online marketing and sales that have transformed B2C commerce may seem to be an interesting but largely irrelevant development. Traditionally, businesses selling to other businesses have relied on lead generation from their sales staff, cultivating relationships with potential business partners and keeping advertising tightly focused within their industry. After all, …

      • December 20, 2023
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Being Cut Off in a Conference: Thoughts on DEI

      Diversity, equity, and inclusion (DEI) is about inclusivity and treating people fairly, realizing that different groups have different needs. That means putting ourselves in other people’s shoes to understand how current ways of doing things and communicating may not be meeting those needs. Many misperceptions of DEI have to do with antiquated stereotypes such …

      • October 06, 2023
      • Branding
      • iffelinternational
      • Comments are off for this post.
      Embracing Neurodiversity: Boosting Your Business and Brand

      October is National Disability Employment Awareness Month, and this year the Office of Disability Employment Policy has chosen “Access and Equity” as the theme to promote inclusive workplace cultures. When we think of access for the disabled, we might think of wheelchair ramps, flashing lights in addition to audible alarms for the hearing-impaired, or …

      • September 01, 2023
      • General Marketing Info
      • iffelinternational
      • Comments are off for this post.
      Diversity, Equity, and Inclusion in Employer Branding: Improving Your Competitive Edge in Hiring and Retention

      If someone were going by headlines alone in 2023, they might be under the impression that recent news heralds the end of DEI (diversity, equity, and inclusion) efforts. In May, Florida passed a bill banning its public colleges and universities from spending money on DEI programs. Then in June, Texas passed a similar bill …

      • August 22, 2023
      • Press Release
      • iffelinternational
      • Comments are off for this post.
      Natascha Klein Joins Iffel International

      Award-Winning Home of SEO2Sales™ Launches New Branding Division

      August 24, 2023 – Iffel International announced that Natascha Klein has joined the full-service global marketing firm as Chief Revenue Officer & Strategist.

      An international sales and branding expert with over two decades of experience in building and strategically scaling …

      • February 20, 2023
      • General Marketing Info
      • iffelinternational
      • No Comments
      <strong data-lazy-src=

      Traditional and social media have been abuzz with talk of ChatGPT, Bard, and what AI tools are going to mean for how we use the internet for a wide variety of tasks. Perhaps unsurprisingly, there’s a lot of alarm out there—teachers and professors wondering how to adapt to a world in which students might …

      • October 12, 2022
      • SEO2Sales
      • iffelinternational
      • No Comments
      SEO and Math

      Search engine optimization (SEO) can be a tricky part of marketing, one that simultaneously gets overhyped and has developed a bad rap. If your business is looking ahead to next year’s marketing plan and you’re having trouble deciding how—or if—SEO should be part of your strategy, you need to have more than a gut …

      • July 26, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      Mothers and Careers

      Of the many long-term effects of the COVID-19 pandemic that we’re only starting to understand the scope of, the impact on women in the workplace is one of the most disturbing. The initial lockdowns drove women out of paid work rapidly—according to the National Women’s Law Center, between February and April of 2020, women …

      • June 27, 2022
      • General Marketing Info
      • iffelinternational
      • No Comments
      Recession Prep – Predict, Prepare and Persevere

      Growing inflation, high fuel costs, and overall geopolitical instability have many business owners wondering if the current tough economic conditions are not just a momentary challenge but a sign of worse to come. Unfortunately, a recent CNBC CFO Council survey adds to the growing chorus of voices predicting a recession in the near future. …

      Book a Free Assessment Today

      Turn Your Website Into A Sales Engine.

        Newsletter

        Enter your email address below to receive regular updates

        Loading

        Download eBook