An international sales and branding expert with over two decades of experience in building and strategically scaling brands across multiple geographies, Klein will launch Iffel International’s new branding division as well as overseeing all aspects of growth. Her previous roles include Vice President of Global Sales and Marketing for McIntosh Group, responsible for building and running a new lifestyle business unit across the group’s portfolio brands; General Manager of B&O Play North America, launching Bang & Olufsen’s sub-brand in the region; EMEA Director of Sales and Channel Strategy for Beats Electronics, relaunching Beats by Dre in EMEA, Russia, and India; and International Territory Manager with Oakley, the world’s leading sports eyewear brand.
Klein’s addition to Iffel International supports the firm’s mission of serving as a one-stop destination for B2B and B2C clients seeking comprehensive marketing support that ensures consistent standards across their entire marketing ecosystem, facilitates speed to market, builds customer loyalty, and drives sales. “I am not only delighted but elated for our clients as we bring in a world-class marketer who will be leading marketing strategy and branding efforts with our state-of-the-art technology team,” said CEO Hema Dey.
Klein holds an International Master’s in Management with a concentration in Marketing and Finance from ESC Lille, France. She also speaks French and German.
Founded 17 years ago by Hema Dey, Iffel International is the home of SEO2Sales™, a unique proprietary process that effectively connects the dots between marketing and sales, bringing clients leads that matter. This approach integrates business and profit analysis with SEO techniques to not merely raise online visibility, but to create marketing strategies that increase profits and fuel growth. Iffel focuses on the latest technologies, outsourced marketing, and risk management throughout the entire marketing process. As experts in brand and customer experience, technology advisory, and strategy, Iffel International has successfully helped clients in multiple sectors maximize their online business opportunities.
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