As any marketer will tell you, when it comes to garnering traffic through online searches, visibility is key. Landing at the top of a Google search can net a sizable advantage in terms of click-through traffic to your site, and advocates of search engine optimization (SEO) will swear web-traffic metrics are the key to your …

April 21, 2015, Google introduced a sweeping update to its search algorithm that experts are ominously referring to as “Mobilegeddon.” Despite the admittedly sensationalist title, this update may carry very real consequences for your business’s search engine optimization (SEO) standing. The update prioritizes mobile-friendly websites for Google search results if the search is performed on …