Jul, 2013

  • July 20, 2013
  • General Marketing Info
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Does SEO really work?

From the desk of Hema Dey, CEO of Iffel International Inc.
I was a skeptic a couple of years ago about SEO, and for those of you who don’t know what SEO is -it is Search Engine Optimization. When I worked in the telecommunications sector RF was black art and I always associated SEO to the …

  • July 09, 2013
  • General Marketing Info
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eCommerce fulfillment is a critical part of selling on the internet

Inventors, manufacturers, traders –  love the idea of selling on the internet, some call it eCommerce. A typical project would involve a big push to get the website live, product pricing sorted and now the first sale occurs. Panic kicks in because no one knows how to ship it out to the buyer! This scenario …

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