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  • May 13, 2022
  • General Marketing Info
  • iffelinternational
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Should Your Small Business Accept Cryptocurrency?

As a business owner, you’re undoubtedly concerned with staying responsive to your customers. Companies that are oriented to providing the service and products their core market demands do better than their competition, especially if they can anticipate client needs rather than racing to play catch-up after the fact. Payment options are another area in …

  • April 02, 2022
  • General Marketing Info
  • iffelinternational
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Could a Lack of SEO Results Be Your Fault?

At Iffel International, we get plenty of clients who are skeptical of SEO and hesitant to give SEO2Sales a try. Many of them have been burnt by SEO marketing agencies who promised them traffic that would magically turn into leads and sales. Instead of getting a business boost, though, they sank thousands of dollars …

  • March 07, 2022
  • General Marketing Info
  • iffelinternational
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B2B eCommerce | Tips On How To Sell A Service: “Tangibilize” Your Process

How do you sell an intangible item?

There is an art to marketing intangible items; at Iffel International CMO Hema Dey is known for her ability to tangibilize a product – that is, how to reframe an intangible object into something branded and marketable. The process of tangibilizing is especially useful …

  • January 03, 2022
  • General Marketing Info
  • iffelinternational
  • No Comments
B2B eCommerce Trends for 2022

In 2022, we can expect to see the B2B market following where B2C has already blazed a trail: increasing adoption of digital tools and tactics to boost sales. The changing demographics of B2B buyers and their expectations, plus the opportunity that new and improving technology offers companies to reach new customers and better serve …

  • October 05, 2021
  • General Marketing Info
  • iffelinternational
  • No Comments
News Update: Inland Empire, California

Inland Empire Regional Chamber of Commerce (IERCC) Launches New Division; Appoints Hema Dey as eCommerce & Blockchain Division Leader

Southern California’s Inland Empire Region Chamber of Commerce Launching Industry Specific Divisions to Educate Business Owners throughout Riverside and San Bernardino Counties.

For many businesses, 2020 and the first …

  • October 14, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Iffel Website Maintenance – Cyber Security, Threat Monitoring, and More

Over time WordPress has established itself as the leading CMS platform for high quality SEO. With a slew of open source functionality, WordPress offers the potential for websites to climb in Google rankings quickly. This increased visibility is good for business, but there is often a security price to be paid. By investing in …

  • August 14, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Fractional CMO Roundtable: The Shift From eNothing to eEverything

As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, …

  • June 12, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
SEO Isn’t Just A Science, It’s About the Art of Selling Online

This time over a year ago when the world was still spinning on its axis I was sitting in an office with a view of my computer displayed on an 80” conference room television. My head of sales wanted me to carve out an hour of my day to give him a comprehensive understanding …

  • June 02, 2020
  • CMO Tips
  • iffelinternational
  • No Comments
COVID-19 and eCommerce | How Market Disruptions Create Rare Opportunities

COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

  • March 23, 2020
  • General Marketing Info
  • iffelinternational
  • No Comments
Google My Business – COVID-19 Changes

We are following all the changes with Google very closely. In light of the novel Coronavirus COVID-19, Google has taken major steps in protecting their employees. Therefore there are some major changes that impact your Google My Business listings, which we believe are of benefit to you and your business. Rest assured that the …

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