Traditional and social media have been abuzz with talk of ChatGPT, Bard, and what AI tools are going to mean for how we use the internet for a wide variety of tasks. Perhaps unsurprisingly, there’s a lot of alarm out there—teachers and professors wondering how to adapt to a world in which students might …

Of the many long-term effects of the COVID-19 pandemic that we’re only starting to understand the scope of, the impact on women in the workplace is one of the most disturbing. The initial lockdowns drove women out of paid work rapidly—according to the National Women’s Law Center, between February and April of 2020, women …

Growing inflation, high fuel costs, and overall geopolitical instability have many business owners wondering if the current tough economic conditions are not just a momentary challenge but a sign of worse to come. Unfortunately, a recent CNBC CFO Council survey adds to the growing chorus of voices predicting a recession in the near future. …

As a business owner, you’re undoubtedly concerned with staying responsive to your customers. Companies that are oriented to providing the service and products their core market demands do better than their competition, especially if they can anticipate client needs rather than racing to play catch-up after the fact. Payment options are another area in …

At Iffel International, we get plenty of clients who are skeptical of SEO and hesitant to give SEO2Sales a try. Many of them have been burnt by SEO marketing agencies who promised them traffic that would magically turn into leads and sales. Instead of getting a business boost, though, they sank thousands of dollars …

How do you sell an intangible item?

There is an art to marketing intangible items; at Iffel International CMO Hema Dey is known for her ability to tangibilize a product – that is, how to reframe an intangible object into something branded and marketable. The process of tangibilizing is especially useful …

In 2022, we can expect to see the B2B market following where B2C has already blazed a trail: increasing adoption of digital tools and tactics to boost sales. The changing demographics of B2B buyers and their expectations, plus the opportunity that new and improving technology offers companies to reach new customers and better serve …

Inland Empire Regional Chamber of Commerce (IERCC) Launches New Division; Appoints Hema Dey as eCommerce & Blockchain Division Leader

Southern California’s Inland Empire Region Chamber of Commerce Launching Industry Specific Divisions to Educate Business Owners throughout Riverside and San Bernardino Counties.

For many businesses, 2020 and the first …

Over time WordPress has established itself as the leading CMS platform for high quality SEO. With a slew of open source functionality, WordPress offers the potential for websites to climb in Google rankings quickly. This increased visibility is good for business, but there is often a security price to be paid. By investing in …

As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, …