hamberg
close

    Please fill the below fields



    close

      Join Our Team



      Blog

      General Marketing Info

      • June 02, 2020
      • CMO Tips
      • iffelinternational
      • No Comments
      COVID-19 and eCommerce | How Market Disruptions Create Rare Opportunities

      COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

      • March 23, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Google My Business – COVID-19 Changes

      We are following all the changes with Google very closely. In light of the novel Coronavirus COVID-19, Google has taken major steps in protecting their employees. Therefore there are some major changes that impact your Google My Business listings, which we believe are of benefit to you and your business. Rest assured that the …

      • March 11, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      CoronaVirus or Covid-19 Business Risk Mitigation

      Coronavirus, COVID-19, is causing people to work more remotely,
      significantly limiting trade and travel, and causing the cancelation of many
      conferences and trade shows.

      Remote Work

      The Coronavirus is putting remote work to a gigantic test, and at a totally unprecedented scale. Throughout China, Italy, Japan and …

      • March 04, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      2020: The Year of Voice Search

      We are experiencing a voice search revolution with almost every generation welcoming voice search with open arms. Sales of smart speakers and voice-enabled devices are skyrocketing. More than 50% of households will own a smart speaker device within the next two years. Already, 65% of 25-49-year-olds speak to their voice-enabled devices at least once …

      • March 01, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Artificial Intelligence and Search Engine Optimization

      Artificial
      intelligence is one of the biggest trends in digital marketing today. Using
      Artificial intelligence (AI) for SEO success not only gives you a greater
      opportunity to enhance your page rankings, but it also allows you to develop
      more cohesive strategies and better content.[i] AI is a
      critical part of Iffel International’s SEO2Sales strategy.

      • November 27, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      Getting A Grip on BERT

      Google’s BERT algorithm, released this month, is the company’s latest effort to understand the intent of search queries in order to produce the most relevant search results. BERT stands for Bidirectional Encoder Representations from Transformers (Que?). At Iffel International we understand the changes this algorithm update necessitates; this article will …

      • September 26, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      Having A Sales Mindset to SEO

      So you’re beginning to understand search engine
      optimization. Your website is on the first page of some Google search results,
      and you’ve captured consumers’ attention. However, your sales haven’t increased
      despite the increased online traffic to your site.

      While SEO may
      help your company rank higher than the competitors for …

      • September 16, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      Get Global 2019 – Join Us!

      November 5-7, Long Beach Convention Center

      GetGlobal is
      hosting the pre-eminent global business conference in the US. Thrive in Foreign Markets is the
      largest summit in North America for International Business Strategy, Expansion,
      and Key Foreign Markets. Join us November 5-7 at the Long Beach Convention
      Center for a conference designed …

      • September 09, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      SEO2Sales: The Blueprint for Your Website

      Your website is your business’s home base. You wouldn’t build a home
      without a blueprint and you shouldn’t build a website without a SEO2Sales plan.
      Just like a blueprint, the SEO2Sales plan provides a guide and direction. With
      the right foundation, the right plan, you can build something beautiful,
      productive, and uniquely suited to …

      • July 20, 2019
      • General Marketing Info
      • admin
      • No Comments
      B2B Ecommerce Strategies for New Zealand Exporters

      Hema Dey delivered a wealth of information and strategies for B2B ecommerce to New Zealand businesses interested in increasing their B2B footprint with the USA. Ms. Dey, CMO at Iffel International, spoke at an Export New Zealand conference last week entitled US Market Trends: Innovation and AgriTech, co-sponsored by the Canterbury Employer’s Chamber of …

      Book a Free Assessment Today

      Turn Your Website Into A Sales Engine.

        Newsletter

        Enter your email address below to receive regular updates

        Download The E-Book