General Marketing Info

  • November 27, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Getting A Grip on BERT

Google’s BERT algorithm, released this month, is the company’s latest effort to understand the intent of search queries in order to produce the most relevant search results. BERT stands for Bidirectional Encoder Representations from Transformers (Que?). At Iffel International we understand the changes this algorithm update necessitates; this article will …

  • September 26, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Having A Sales Mindset to SEO

So you’re beginning to understand search engine
optimization. Your website is on the first page of some Google search results,
and you’ve captured consumers’ attention. However, your sales haven’t increased
despite the increased online traffic to your site.

While SEO may
help your company rank higher than the competitors for …

  • September 16, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Get Global 2019 – Join Us!

November 5-7, Long Beach Convention Center

GetGlobal is
hosting the pre-eminent global business conference in the US. Thrive in Foreign Markets is the
largest summit in North America for International Business Strategy, Expansion,
and Key Foreign Markets. Join us November 5-7 at the Long Beach Convention
Center for a conference designed …

  • September 09, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
SEO2Sales: The Blueprint for Your Website

Your website is your business’s home base. You wouldn’t build a home
without a blueprint and you shouldn’t build a website without a SEO2Sales plan.
Just like a blueprint, the SEO2Sales plan provides a guide and direction. With
the right foundation, the right plan, you can build something beautiful,
productive, and uniquely suited to …

  • July 20, 2019
  • General Marketing Info
  • admin
  • No Comments
B2B Ecommerce Strategies for New Zealand Exporters

Hema Dey delivered a wealth of information and strategies for B2B ecommerce to New Zealand businesses interested in increasing their B2B footprint with the USA. Ms. Dey, CMO at Iffel International, spoke at an Export New Zealand conference last week entitled US Market Trends: Innovation and AgriTech, co-sponsored by the Canterbury Employer’s Chamber of …

  • June 13, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments

Iffel International, a full-service award-winning, globally
minded marketing firm, announced today the addition of videography to its
integrated suite of solutions for clients. The firm’s videography solutions
will be spearheaded by Clive Tollman, Video Producer and Director, and
supported by a team of talented design and marketing experts. 

The incorporation …

  • May 15, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
First Impressions Matter

What do your Director of First Impressions/Receptionist,
Call Center, Marketing and Sales teams have in common?  They each have an important role in
interacting with potential customers either face-to-face or over the
telephone.  Your customers experience with
these individuals reflects upon your entire company.  

Before we fully implement a SEO2Sales …

  • April 12, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Keynote Motivational Speaker on Managing Change

By: Michael J. Levin, Guest Blogger for Iffel International Inc.

At Iffel International, we welcome guest bloggers to share their stories with you on our website. Michael J. Levin is a keynote motivational speaker on topics related to leadership, sales and stress management. This particular blog offers insights into how we …

  • April 05, 2019
  • General Marketing Info
  • iffelinternational
  • No Comments
Law Firm Website Design: Where Street Art and Technology Meet!

The inspiration for Gonzalez & Gonzalez Law’s new website came from a painting by Mexican Artist Victor Vega that was hanging in their office in Los Angeles’s Arts District. Iffel International seamlessly fused together the art, the client’s vision, and the critical web design technologies needed to create this total web renovation.

  • April 04, 2019
  • CMO Tips
  • iffelinternational
  • No Comments
ADA Website Compliance – Are you at risk?

Los Angeles, California

A positive user experience is the most important factor when visiting a business’s website according to 95% of people surveyed.[i] But what if you can’t see the website or hear its videos properly? An estimated 8% of the male population has color vision problems[ii] and approximately 15% of …

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