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      Apr, 2016

      • April 22, 2016
      • International Marketing
      • admin
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      Most manufacturers, distributors or wholesalers have various functional teams set in place from research and development, production / manufacturing, quality control, accounting, sales but many don’t have a marketing department. Many business owners assume that sales is marketing and it all should just blend in to reduce overheads. Many of you reading this will be …

      It has become even more pertinent today to review your website and online marketing to be mobile friendly, mobile compliant, mobile everything. In April 2015, you may have heard of Mobilegeddon a change announced by Google. This was Google’s cut off deadline for companies to get their websites mobile friendly. Many who did not comply have …

      • April 19, 2016
      • International Marketing
      • admin
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      India is quickly becoming a hot export market for American entrepreneurs. On top of its rapid population growth, India’s tech sector is booming. Even better, its rising, young, and often English-fluent middleclass is hungry for American brands.
      India is the second most populous country in the world, with over 1.27 billion people — or 17.5% …

      • April 08, 2016
      • International Marketing
      • admin
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      Consumers in the U.K. trust U.S. brands, and their economy is ripe for trade with their friends across the pond.
      As we discussed in our previous blog on taking your brand global, the United Kingdom represents an attractive entry-point for U.S. businesses looking to export to Europe. The lack of language barrier presents an obvious …

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