Search engine optimization (SEO) can be a tricky part of marketing, one that simultaneously gets overhyped and has developed a bad rap. If your business is looking ahead to next year’s marketing plan and you’re having trouble deciding how—or if—SEO should be part of your strategy, you need to have more than a gut …

At Iffel International, we get plenty of clients who are skeptical of SEO and hesitant to give SEO2Sales a try. Many of them have been burnt by SEO marketing agencies who promised them traffic that would magically turn into leads and sales. Instead of getting a business boost, though, they sank thousands of dollars …

“Facing facts is always empowering” – Eckhart Tolle

Change

Humans are naturally resistant to change. Part of the brain—the amygdala—interprets change as a threat and releases the hormones for fear, fight, or flight. That is why so many people in any company, when presented with a new initiative …

COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

A beautiful website is esthetically pleasing, but what good is beauty if no one ever sees it? Whether your website is designed to sell a product, promote your business, convey information, or anything else – good SEO is critical.

As of January 2019 there were over 1.94 billion websites on the

Millennials are changing the way we do business. The way millennials effect sales is no secret, but their influence on business from within is another key component of a successful business marketing and business development model. Millennials are the largest generation in the labor force, by 2025 they are projected to comprise of 44% …

Los Angeles, California

A positive user experience is the most important factor when visiting a business’s website according to 95% of people surveyed.[i] But what if you can’t see the website or hear its videos properly? An estimated 8% of the male population has color vision problems[ii] and approximately 15% of …

Don’t Fall Victim to False Promises
Every business today, regardless of industry, relies on leads and new business to thrive. Unfortunately, some fall prey to digital marketing firms that dazzle them with promises of sky-high performance. Their metrics are often inflated for a wow-factor, leaving clients stuck in an expensive contract without seeing a measurable …

Iffel International Inc. has had an eventful 2018, very eventful and successful. From the explosion of Blockchain technology to keeping up to date with each Google update to closing in on SEO to Sales results with our key clients, Iffel never slowed down and will not be slowing down any time soon in 2019.
Our …

B2B eCommerce, also known as business-to-business eCommerce, is the practice of selling products or services between businesses online, rather than simply from business to consumer. It is a growing trend in the world of eCommerce also commonly known as online marketing, with North American B2B customers purchasing somewhere near $1 trillion online per year. According …