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  • February 18, 2017
  • International Marketing
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Iffel International an eCommerce Marketing Agency has been in business now for 11 years and we have served a variety of clients from attorneys, CPA’s, freight forwarders, manufacturers and many more. Our reputation is based on our dedication to the creation of results. A big part of our business community participation has been with the …

  • January 16, 2017
  • General Marketing Info
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This is our 11th year in business and the more we encounter issues with online marketing, the different problems business owners are having and what is required to be done and invested financially (as per the guidelines from Google), the more we want to emphasize the importance between investing in online marketing consultants versus when …

  • January 12, 2017
  • General Marketing Info
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January 2017
Digital Marketing is a key business development tool but many business owners still aren’t sure what needs to be done. The process of working through marketing agencies can be very intimidating, this seminar has been designed to coach business owners on how to monetize online marketing campaigns with the sole purpose of growing …

  • December 01, 2016
  • General Marketing Info
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With President-Elect Trump visiting the Carrier plant today in Indiana, we are encouraged with jobs being kept in the USA. Just yesterday Hema Dey, President of Iffel International was speaking on eCommerce strategies, marketing Made in USA products and services for the technology sector at the business accelerator program at Long Beach City College. The range …

  • November 15, 2016
  • General Marketing Info
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What international trade looks like under President-Elect Trump

From the desk of Hema Dey….
So it has been 6 days since Donald Trump got elected as the 45th USA President. International trade agreements have been a real issue during his campaign from TPP, NAFTA to deals made with China. Some of us are left hanging without understanding what to do or how to …

  • November 02, 2016
  • General Marketing Info
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Exporting to the USA now – makes a lot of sense!

Exporting to USA is what foreign CEO’s should be talking about NOW! With the US dollar being so strong, it makes sense for foreign countries to export to USA. Recent CNN statistics revealed that almost 60% of the US population feel that the economy is doing well. Admittedly the 2016 Presidential Election has turned heads when Donald …

  • October 22, 2016
  • General Marketing Info
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Hema Dey features on CBS News – Final US Presidential Debate 2016

CBS Evening News nationally aired an interview with Hema Dey and 6 other women voters. The interview was specifically focused on the final presidential debate 2016 between Donald Trump and Hillary Clinton. The group was split into 3 Hillary supporters, 3 Trump supporters and one undecided voter. The discussions were robust with very very strong …

  • October 12, 2016
  • International Marketing
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Iffel International Wins 2016 Inland Empire Global Innovation Award

PRESS RELEASE OCT 12, 2016 12:00 EDT Los Angeles, CA, October 12, 2016 (Newswire.com) – Strategic online marketing firm Iffel International recently received a 2016 Annual Inland Empire Global Innovation Award at a ceremony held at Cal State, San Bernardino. The award, presented by The Center for Global Management at California State University San Bernardino, …

  • August 25, 2016
  • International Marketing
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SBA – Export Assistance Training Program (ETAP)

The Small Business Administration’s Santa Ana Office has been actively implementing training programs for SME’s in the area of export and international trade. Iffel International is committed in supporting the program now for a number of years and President, Hema Dey has been speaking at ETAP programs on export and international trade. Her passion in …

  • May 24, 2016
  • General Marketing Info
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Applying a Multicultural Marketing Strategy at Home

It’s not just exporters that should be interested in a multi-cultural marketing strategy. Understanding the cultural landscape within our own borders can open doorways to huge portions of unlocked market-share. Case in point: Hispanic Americans are the fasting growing demographic in the United States, collectively responsible for approximately 1.4 trillion in buying power. What’s more, …

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