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      • March 04, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      2020: The Year of Voice Search

      We are experiencing a voice search revolution with almost every generation welcoming voice search with open arms. Sales of smart speakers and voice-enabled devices are skyrocketing. More than 50% of households will own a smart speaker device within the next two years. Already, 65% of 25-49-year-olds speak to their voice-enabled devices at least once …

      • March 01, 2020
      • General Marketing Info
      • iffelinternational
      • No Comments
      Artificial Intelligence and Search Engine Optimization

      Artificial
      intelligence is one of the biggest trends in digital marketing today. Using
      Artificial intelligence (AI) for SEO success not only gives you a greater
      opportunity to enhance your page rankings, but it also allows you to develop
      more cohesive strategies and better content.[i] AI is a
      critical part of Iffel International’s SEO2Sales strategy.

      • November 27, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      Getting A Grip on BERT

      Google’s BERT algorithm, released this month, is the company’s latest effort to understand the intent of search queries in order to produce the most relevant search results. BERT stands for Bidirectional Encoder Representations from Transformers (Que?). At Iffel International we understand the changes this algorithm update necessitates; this article will …

      • September 26, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      Having A Sales Mindset to SEO

      So you’re beginning to understand search engine
      optimization. Your website is on the first page of some Google search results,
      and you’ve captured consumers’ attention. However, your sales haven’t increased
      despite the increased online traffic to your site.

      While SEO may
      help your company rank higher than the competitors for …

      • September 16, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      Get Global 2019 – Join Us!

      November 5-7, Long Beach Convention Center

      GetGlobal is
      hosting the pre-eminent global business conference in the US. Thrive in Foreign Markets is the
      largest summit in North America for International Business Strategy, Expansion,
      and Key Foreign Markets. Join us November 5-7 at the Long Beach Convention
      Center for a conference designed …

      • September 09, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      SEO2Sales: The Blueprint for Your Website

      Your website is your business’s home base. You wouldn’t build a home
      without a blueprint and you shouldn’t build a website without a SEO2Sales plan.
      Just like a blueprint, the SEO2Sales plan provides a guide and direction. With
      the right foundation, the right plan, you can build something beautiful,
      productive, and uniquely suited to …

      • July 20, 2019
      • General Marketing Info
      • admin
      • No Comments
      B2B Ecommerce Strategies for New Zealand Exporters

      Hema Dey delivered a wealth of information and strategies for B2B ecommerce to New Zealand businesses interested in increasing their B2B footprint with the USA. Ms. Dey, CMO at Iffel International, spoke at an Export New Zealand conference last week entitled US Market Trends: Innovation and AgriTech, co-sponsored by the Canterbury Employer’s Chamber of …

      • June 13, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments

      Iffel International, a full-service award-winning, globally
      minded marketing firm, announced today the addition of videography to its
      integrated suite of solutions for clients. The firm’s videography solutions
      will be spearheaded by Clive Tollman, Video Producer and Director, and
      supported by a team of talented design and marketing experts. 

      The incorporation …

      • May 15, 2019
      • General Marketing Info
      • iffelinternational
      • No Comments
      First Impressions Matter

      What do your Director of First Impressions/Receptionist,
      Call Center, Marketing and Sales teams have in common?  They each have an important role in
      interacting with potential customers either face-to-face or over the
      telephone.  Your customers experience with
      these individuals reflects upon your entire company.  

      Before we fully implement a SEO2Sales …

      • April 17, 2019
      • SEO2Sales
      • iffelinternational
      • No Comments
      Website Design Tips: Looks Aren’t Everything

      A beautiful website is esthetically pleasing, but what good is beauty if no one ever sees it? Whether your website is designed to sell a product, promote your business, convey information, or anything else – good SEO is critical.

      As of January 2019 there were over 1.94 billion websites on the

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