COVID-19 has been the cause of immense market disruptions over the past several months. Many businesses that previously had a steady and reliable income receivables have been rendered high risk for closure. Depending on industry, business model, and structural flexibility, there are also an equal number of companies that have benefited and grown from …

We are following all the changes with Google very closely. In light of the novel Coronavirus COVID-19, Google has taken major steps in protecting their employees. Therefore there are some major changes that impact your Google My Business listings, which we believe are of benefit to you and your business. Rest assured that the …

Coronavirus, COVID-19, is causing people to work more remotely,
significantly limiting trade and travel, and causing the cancelation of many
conferences and trade shows.

Remote Work

The Coronavirus is putting remote work to a gigantic test, and at a totally unprecedented scale. Throughout China, Italy, Japan and …

We are experiencing a voice search revolution with almost every generation welcoming voice search with open arms. Sales of smart speakers and voice-enabled devices are skyrocketing. More than 50% of households will own a smart speaker device within the next two years. Already, 65% of 25-49-year-olds speak to their voice-enabled devices at least once …

Artificial
intelligence is one of the biggest trends in digital marketing today. Using
Artificial intelligence (AI) for SEO success not only gives you a greater
opportunity to enhance your page rankings, but it also allows you to develop
more cohesive strategies and better content.[i] AI is a
critical part of Iffel International’s SEO2Sales strategy.

Google’s BERT algorithm, released this month, is the company’s latest effort to understand the intent of search queries in order to produce the most relevant search results. BERT stands for Bidirectional Encoder Representations from Transformers (Que?). At Iffel International we understand the changes this algorithm update necessitates; this article will …

So you’re beginning to understand search engine
optimization. Your website is on the first page of some Google search results,
and you’ve captured consumers’ attention. However, your sales haven’t increased
despite the increased online traffic to your site.

While SEO may
help your company rank higher than the competitors for …

November 5-7, Long Beach Convention Center

GetGlobal is
hosting the pre-eminent global business conference in the US. Thrive in Foreign Markets is the
largest summit in North America for International Business Strategy, Expansion,
and Key Foreign Markets. Join us November 5-7 at the Long Beach Convention
Center for a conference designed …

Your website is your business’s home base. You wouldn’t build a home
without a blueprint and you shouldn’t build a website without a SEO2Sales plan.
Just like a blueprint, the SEO2Sales plan provides a guide and direction. With
the right foundation, the right plan, you can build something beautiful,
productive, and uniquely suited to …

Hema Dey delivered a wealth of information and strategies for B2B ecommerce to New Zealand businesses interested in increasing their B2B footprint with the USA. Ms. Dey, CMO at Iffel International, spoke at an Export New Zealand conference last week entitled US Market Trends: Innovation and AgriTech, co-sponsored by the Canterbury Employer’s Chamber of …