Google’s BERT algorithm, released this month, is the company’s latest effort to understand the intent of search queries in order to produce the most relevant search results. BERT stands for Bidirectional Encoder Representations from Transformers (Que?). At Iffel International we understand the changes this algorithm update necessitates; this article will …

So you’re beginning to understand search engine
optimization. Your website is on the first page of some Google search results,
and you’ve captured consumers’ attention. However, your sales haven’t increased
despite the increased online traffic to your site.

While SEO may
help your company rank higher than the competitors for …

November 5-7, Long Beach Convention Center

GetGlobal is
hosting the pre-eminent global business conference in the US. Thrive in Foreign Markets is the
largest summit in North America for International Business Strategy, Expansion,
and Key Foreign Markets. Join us November 5-7 at the Long Beach Convention
Center for a conference designed …

Your website is your business’s home base. You wouldn’t build a home
without a blueprint and you shouldn’t build a website without a SEO2Sales plan.
Just like a blueprint, the SEO2Sales plan provides a guide and direction. With
the right foundation, the right plan, you can build something beautiful,
productive, and uniquely suited to …

Hema Dey delivered a wealth of information and strategies for B2B ecommerce to New Zealand businesses interested in increasing their B2B footprint with the USA. Ms. Dey, CMO at Iffel International, spoke at an Export New Zealand conference last week entitled US Market Trends: Innovation and AgriTech, co-sponsored by the Canterbury Employer’s Chamber of …

Iffel International, a full-service award-winning, globally
minded marketing firm, announced today the addition of videography to its
integrated suite of solutions for clients. The firm’s videography solutions
will be spearheaded by Clive Tollman, Video Producer and Director, and
supported by a team of talented design and marketing experts. 

The incorporation …

What do your Director of First Impressions/Receptionist,
Call Center, Marketing and Sales teams have in common?  They each have an important role in
interacting with potential customers either face-to-face or over the
telephone.  Your customers experience with
these individuals reflects upon your entire company.  

Before we fully implement a SEO2Sales …

A beautiful website is esthetically pleasing, but what good is beauty if no one ever sees it? Whether your website is designed to sell a product, promote your business, convey information, or anything else – good SEO is critical.

As of January 2019 there were over 1.94 billion websites on the

By: Michael J. Levin, Guest Blogger for Iffel International Inc.

At Iffel International, we welcome guest bloggers to share their stories with you on our website. Michael J. Levin is a keynote motivational speaker on topics related to leadership, sales and stress management. This particular blog offers insights into how we …

Millennials are changing the way we do business. The way millennials effect sales is no secret, but their influence on business from within is another key component of a successful business marketing and business development model. Millennials are the largest generation in the labor force, by 2025 they are projected to comprise of 44% …