Businesses of all kinds understand the importance of having good online visibility. The internet is the primary means people use to find and research where to purchase goods and services, even when they intend to buy those things in person. In fact, half of all searches on Google originate as local searches, meaning that …

In 2022, we can expect to see the B2B market following where B2C has already blazed a trail: increasing adoption of digital tools and tactics to boost sales. The changing demographics of B2B buyers and their expectations, plus the opportunity that new and improving technology offers companies to reach new customers and better serve …

Inland Empire Regional Chamber of Commerce (IERCC) Launches New Division; Appoints Hema Dey as eCommerce & Blockchain Division Leader

Southern California’s Inland Empire Region Chamber of Commerce Launching Industry Specific Divisions to Educate Business Owners throughout Riverside and San Bernardino Counties.

For many businesses, 2020 and the first …

For many businesses, 2020 and the first half of 2021 have been about staying one step ahead of the massive disruptions the COVID-19 pandemic has caused in nearly every industry, without the luxury of long-term strategizing. Companies have understandably had their primary focus on near-term objectives during this period, working to adapt to sudden …

“Facing facts is always empowering” – Eckhart Tolle

Change

Humans are naturally resistant to change. Part of the brain—the amygdala—interprets change as a threat and releases the hormones for fear, fight, or flight. That is why so many people in any company, when presented with a new initiative …

Let’s assume that you’ve invested in SEO for your website and you’re appearing highly on Google search results. In this case leads or sales brought in from Google are likely a key part of your business structure – the internet seems to abuzz with the latest Google algorithm update, but what could that mean …

Marketing must correlate with sales and new business. 2020 was a year of dramatic change, socially, politically and economically. Events of 2020- the unending number of civil protests, the COVID-19 pandemic, the Presidential election- have permanently altered the way business is conducted. It has gone from eNothing to eEverything. An ideal marketing strategy will …

Over time WordPress has established itself as the leading CMS platform for high quality SEO. With a slew of open source functionality, WordPress offers the potential for websites to climb in Google rankings quickly. This increased visibility is good for business, but there is often a security price to be paid. By investing in …

As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, …

This time over a year ago when the world was still spinning on its axis I was sitting in an office with a view of my computer displayed on an 80” conference room television. My head of sales wanted me to carve out an hour of my day to give him a comprehensive understanding …