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CMO Tips

Law Firm Marketing

Most attorneys are great at what they do, practicing law! However when it comes to marketing and business development, they need the right folks on the team. Iffel International Inc. has been assisting law firms for years and we have created a dedicated division now that prescribes technological solutions that are both marketing and business …

What makes a good SEO campaign?

By Hema Dey, CMO and SEO Geek
Many people view SEO as that voodoo or magic that miraculously happens with a stroke of luck! I was just interviewed by a few people about SEO and their first question to me was does it really work. It made me smile because these were intelligent business folks …

Marketing American Made Medical IDs

About half of American adults have one or more chronic health conditions. In an emergency, information about these medical conditions can be crucial in receiving timely, accurate, and life-saving treatment from medical professionals. Medical IDs are a standard way of communicating crucial health information and wearing them at all times is recommended by national and …

Branding and SEO for B2B Marketing

By Hema Dey, Chief Marketing Officer, Iffel International, Inc.
B2B Marketing, in the world of eCommerce (not just shopping carts), has twice the sales revenue of B2C Marketing, so do it right! BRANDING and Search Engine Optimization (SEO) have to work together; athere are just no two ways about it!
Fire your Marketing Manager, Consultant …

Made In America Week – Our Take On It!

As Donald Trump launches the Made In America week to stimulate and motivate local manufacturing, the notion of eCommerce plays both an opportunity and threat to the American Market. As much as the idea of Made in America is splendid, the supply chain established for years and decades now offers no quick fixes to making …

The Role of CMO’s with Change – The Sales Engine Part 1

Chief Marketing Officer’s (CMO) have had to really change their thought process (frame of reference) in sales and marketing strategy. Why? Because of the the aggressive and fast paced nature of the internet and eCommerce (electronic commerce). For the first time we see in marketing and management teams, human talent from a real cross section …

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