B2B eCommerce, also known as business-to-business eCommerce, is the practice of selling products or services between businesses online, rather than simply from business to consumer. It is a growing trend in the world of eCommerce also commonly known as online marketing, with North American B2B customers purchasing somewhere near $1 trillion online per year. According …

The founder of Iffel International Inc., Hema Dey, was on CBS News today with a roundtable group discussing civility in political discourse, as well as immigration and other key issues facing our nation. This is one of the many efforts that Hema has made to enter into the public debate, sharing her views and …

Do you have a team of digital marketing folks who are craving digital marketing training?
Digital marketing can be very daunting and it truly requires someone with a tertiary qualification in marketing and search engine optimization to understand what has to be done. It is perhaps an engineering job that is tarnished by the fluffy …

SEO Misconceptions are real to many business owners, but they don’t realize this, their competitors are ahead of the game plan and getting more sales.
Are you getting people to view your website and are they taking the time to contact you? Are you on the first page of Google for any of your major …

Blockchain is a technology that has been gaining steam recently, and with the growth of cryptocurrencies such as Bitcoin, countries like China move to cashless points of sale, using a blockchain to replace paper cash for digital cash. Satoshi Nakamoto, the brains behind Bitcoin, used the blockchain concept as a response to the 2008 economic …

Most attorneys are great at what they do, practicing law! However when it comes to marketing and business development, they need the right folks on the team. Iffel International Inc. has been assisting law firms for years and we have created a dedicated division now that prescribes technological solutions that are both marketing and business …

By Hema Dey, CMO and SEO Geek
Many people view SEO as that voodoo or magic that miraculously happens with a stroke of luck! I was just interviewed by a few people about SEO and their first question to me was does it really work. It made me smile because these were intelligent business folks …

About half of American adults have one or more chronic health conditions. In an emergency, information about these medical conditions can be crucial in receiving timely, accurate, and life-saving treatment from medical professionals. Medical IDs are a standard way of communicating crucial health information and wearing them at all times is recommended by national and …

By Hema Dey, Chief Marketing Officer, Iffel International, Inc.
B2B Marketing, in the world of eCommerce (not just shopping carts), has twice the sales revenue of B2C Marketing, so do it right! BRANDING and Search Engine Optimization (SEO) have to work together; athere are just no two ways about it!
Fire your Marketing Manager, Consultant …