- Posted On: July 24, 2021
- Category: CMO Tips
- Posted By: iffelinternational
For many businesses, 2020 and the first half of 2021 have been about staying one step ahead of the massive disruptions the COVID-19 pandemic has caused in nearly every industry, without the luxury of long-term strategizing. Companies have understandably had their primary focus on near-term objectives during this period, working to adapt to sudden changes such as lockdowns and supply chain disruptions, but now that life and business are returning to a more normal state, it’s time to come out of survival mode and look ahead.
Your SEO2Sales Plan Needs to Start Now
Now is the time for business owners to review their plans for 2022 when it comes to SEO2Sales. An effective digital marketing strategy is an increasingly critical part of business success, but there’s more to it than simply increasing your search rankings. Unless your SEO is linked to your sales, you could be spending money without achieving the results that matter—more clients and higher profits.
Implementing a customized SEO plan targeted to your most promising customers isn’t an overnight process, however. A well-designed plan takes months to get your company solidly established in search results. This means that you should be pinpointing your target audience and figuring out the strategy to reach them right now in order to have the maximum impact in January and beyond.
Go To Market Strategy and Success in 2022
To best position your business to prosper in the coming year, it will also help to acknowledge that while the extreme volatility of 2020 may be behind us, the future isn’t likely to look identical to the pre-pandemic past. Adaptability will continue to be key to achieving success in the near future. Here are some strategies to help your company move forward and grow in the coming year:
Keep what worked where you can: Many businesses that were forced to innovate over the last year and a half to keep their doors open found new solutions to old problems. Before you return to an old business model just because you can, consider where successful new models might fit into your previous way of doing things.
Understand what the coming year will bring: Look realistically at where your company is starting and where you hope to be at the end of the year. Are you still recovering from a pandemic downturn? Where do you need to put your effort and funding to meet your goals? Having a pragmatic view will help you identify the steps you need to take to put your business on a positive long-term path.
Be open about your business changes: Brand transparency and authenticity are extremely important to consumers. If you’ve made changes to how you do things, be upfront with your customers. This is especially valuable advice if your company has gone through growing pains or difficulties—customers likely already know you’ve had problems but will judge you more harshly if you try to hide them.
Stay flexible: Weathering the old challenges doesn’t mean there aren’t new ones in store. A business that is poised to pivot when circumstances change is one that is ready to take advantage of new opportunities as they arise. Stay prepared to make timely adjustments if needed.
Crafting Your Go To Market Strategy for 2022
A strong marketing plan is an integral part of a successful business model. At Iffel International, we stay on top of the latest marketing trends and sales strategies to help you connect with your target audience. Our individualized marketing analysis ensures your budget is focused on strategies that work, maximizing your return on investment. The Iffel International team of marketing specialists, led by our experienced CMO, creates a comprehensive plan that helps you generate new business.
Now is the time to invest wisely in a customized marketing strategy and digital presence to help your business emerge from the challenges of the pandemic into a successful 2022. To find out more about how Iffel International can help your company thrive, contact us here.
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