B2B eCommerce, also known as business-to-business eCommerce, is the practice of selling products or services between businesses online, rather than simply from business to consumer. It is a growing trend in the world of eCommerce also commonly known as online marketing, with North American B2B customers purchasing somewhere near $1 trillion online per year. According …

The founder of Iffel International Inc., Hema Dey, was on CBS News today with a roundtable group discussing civility in political discourse, as well as immigration and other key issues facing our nation. This is one of the many efforts that Hema has made to enter into the public debate, sharing her views and …

Have you made sure your website is SSL certified?
Is your website showing a HTTPS:// URL?
Do you need a SSL Certification Specialist to get you compliant with Google? 
If you aren’t sure, you have till July 2018 to get this done or Google’s new Chrome 68 will present your website to users as NOT …

Time is up! Google is crawling and indexing mobile websites as a priority over desktop sites. This change has been implemented on April 1, 2018.
Don’t expect to be ranked on Google if you are not mobile friendly and optimized. More and more of browser traffic is now coming from mobile devices, and it is …

SEO Misconceptions are real to many business owners, but they don’t realize this, their competitors are ahead of the game plan and getting more sales.
Are you getting people to view your website and are they taking the time to contact you? Are you on the first page of Google for any of your major …

If you are smaller iffel international with aspirations to grow your law firm, online marketing can be a very useful tool. Our high octane SEO (search engine optimization) programs, are now available. Just like a car requires gasoline, this is our way of empowering attorneys to implement a laser focused SEO program that will generate …

Most attorneys are great at what they do, practicing law! However when it comes to marketing and business development, they need the right folks on the team. Iffel International Inc. has been assisting law firms for years and we have created a dedicated division now that prescribes technological solutions that are both marketing and business …

By Hema Dey, CMO and SEO Geek
Many people view SEO as that voodoo or magic that miraculously happens with a stroke of luck! I was just interviewed by a few people about SEO and their first question to me was does it really work. It made me smile because these were intelligent business folks …

By Hema Dey, Chief Marketing Officer, Iffel International, Inc.
B2B Marketing, in the world of eCommerce (not just shopping carts), has twice the sales revenue of B2C Marketing, so do it right! BRANDING and Search Engine Optimization (SEO) have to work together; athere are just no two ways about it!
Fire your Marketing Manager, Consultant …

Need a marketing agency in Los Angeles with clients nationwide and across the world?
Many people ask the question if we can service clients in various parts of Southern California from Los Angeles and the answer is YES. We are a marketing agency in Los Angeles and besides branding and traditional marketing, we lean …