It’s not just exporters that should be interested in a multi-cultural marketing strategy. Understanding the cultural landscape within our own borders can open doorways to huge portions of unlocked market-share. Case in point: Hispanic Americans are the fasting growing demographic in the United States, collectively responsible for approximately 1.4 trillion in buying power. What’s more, …

What if we told you that there was a missed revenue stream hovering just below the surface of your online store? Whether you know it or not, potential customers are visiting your site every day, browsing, filling a shopping cart, and then clicking away to another site without ever making a purchase.
This phenomenon, known …

Despite its eight-year history as a unifier of countless online communities, Tumblr is still a bit of a newcomer to the mainstream social media scene. It’s still not as ubiquitous as Facebook or Twitter, but its meteoric growth and versatility are making it a go-to marketing tool for a wide plethora of brands.
For the …

As we’ve discussed at length in previous articles, high web traffic numbers are exciting, but what is their direct influence on sales? A Functional Marketing Plan (FMP) can only be effective if its effects are measurable, so this means evaluating how many visitors are actually converted into sales.
For our purposes, we want to quantify …

The call came in from KEA to CEO for Iffel International, Hema Dey, a few weeks back confirming that she is now a World Class New Zealander. Many who know Hema, know how passionate she is about marketing both within the US market and internationally. Her success comes from the hands on, international business school …

April 21, 2015, Google introduced a sweeping update to its search algorithm that experts are ominously referring to as “Mobilegeddon.” Despite the admittedly sensationalist title, this update may carry very real consequences for your business’s search engine optimization (SEO) standing. The update prioritizes mobile-friendly websites for Google search results if the search is performed on …

Meet Mr. Cooper
Iffel’s Google Intelligence Dog

In 2015 we are providing webinars and seminars for business owners and corporate executives on updates that are happening in the internet world. This includes:

Updates from Google
Managing Risk around updates
Solutions to resolve any changes in search engine ranking etc.

By Iffel International Inc.
Lets  make this as simple to digest as possible…..you have probably worked with many marketing professionals, either fell in love with their work or simply ran for the hills! Well let us introduce yet another marketing team based in Los Angeles who love clients from California, the rest of the USA …

In this age of Digital Marketing and eCommerce, having a video on your website is crucial.  With the massive growth in Video Social Media and other Video streaming sites, any business, organization or cause can harness it’s power; these sites are no longer just for watching funny cat videos.
There are several reasons why having …