By Hema Dey, Chief Marketing Officer, Iffel International, Inc.
B2B Marketing, in the world of eCommerce (not just shopping carts), has twice the sales revenue of B2C Marketing, so do it right! BRANDING and Search Engine Optimization (SEO) have to work together; athere are just no two ways about it!
Fire your Marketing Manager, Consultant …

Need a marketing agency in Los Angeles with clients nationwide and across the world?
Many people ask the question if we can service clients in various parts of Southern California from Los Angeles and the answer is YES. We are a marketing agency in Los Angeles and besides branding and traditional marketing, we lean …

As Donald Trump launches the Made In America week to stimulate and motivate local manufacturing, the notion of eCommerce plays both an opportunity and threat to the American Market. As much as the idea of Made in America is splendid, the supply chain established for years and decades now offers no quick fixes to making …

Chief Marketing Officer’s (CMO) have had to really change their thought process (frame of reference) in sales and marketing strategy. Why? Because of the the aggressive and fast paced nature of the internet and eCommerce (electronic commerce). For the first time we see in marketing and management teams, human talent from a real cross section …

Are you looking for an eCommerce marketing agency who can help you increase sales? Are you a B2B type business? Have you envied your competitors who are selling on eCommerce and have a solid eCommerce marketing agency working with them? We are an eCommerce marketing agency located in Southern California servicing the B2B companies in …

Iffel International an eCommerce Marketing Agency has been in business now for 11 years and we have served a variety of clients from attorneys, CPA’s, freight forwarders, manufacturers and many more. Our reputation is based on our dedication to the creation of results. A big part of our business community participation has been with the …

This is our 11th year in business and the more we encounter issues with online marketing, the different problems business owners are having and what is required to be done and invested financially (as per the guidelines from Google), the more we want to emphasize the importance between investing in online marketing consultants versus when …

January 2017
Digital Marketing is a key business development tool but many business owners still aren’t sure what needs to be done. The process of working through marketing agencies can be very intimidating, this seminar has been designed to coach business owners on how to monetize online marketing campaigns with the sole purpose of growing …

With President-Elect Trump visiting the Carrier plant today in Indiana, we are encouraged with jobs being kept in the USA. Just yesterday Hema Dey, President of Iffel International was speaking on eCommerce strategies, marketing Made in USA products and services for the technology sector at the business accelerator program at Long Beach City College. The range …

From the desk of Hema Dey….
So it has been 6 days since Donald Trump got elected as the 45th USA President. International trade agreements have been a real issue during his campaign from TPP, NAFTA to deals made with China. Some of us are left hanging without understanding what to do or how to …