Exporting to USA is what foreign CEO’s should be talking about NOW! With the US dollar being so strong, it makes sense for foreign countries to export to USA. Recent CNN statistics revealed that almost 60% of the US population feel that the economy is doing well. Admittedly the 2016 Presidential Election has turned heads when Donald …

CBS Evening News nationally aired an interview with Hema Dey and 6 other women voters. The interview was specifically focused on the final presidential debate 2016 between Donald Trump and Hillary Clinton. The group was split into 3 Hillary supporters, 3 Trump supporters and one undecided voter. The discussions were robust with very very strong …

PRESS RELEASE OCT 12, 2016 12:00 EDT Los Angeles, CA, October 12, 2016 (Newswire.com) – Strategic online marketing firm Iffel International recently received a 2016 Annual Inland Empire Global Innovation Award at a ceremony held at Cal State, San Bernardino. The award, presented by The Center for Global Management at California State University San Bernardino, …

The Small Business Administration’s Santa Ana Office has been actively implementing training programs for SME’s in the area of export and international trade. Iffel International is committed in supporting the program now for a number of years and President, Hema Dey has been speaking at ETAP programs on export and international trade. Her passion in …

It’s not just exporters that should be interested in a multi-cultural marketing strategy. Understanding the cultural landscape within our own borders can open doorways to huge portions of unlocked market-share. Case in point: Hispanic Americans are the fasting growing demographic in the United States, collectively responsible for approximately 1.4 trillion in buying power. What’s more, …

Most manufacturers, distributors or wholesalers have various functional teams set in place from research and development, production / manufacturing, quality control, accounting, sales but many don’t have a marketing department. Many business owners assume that sales is marketing and it all should just blend in to reduce overheads. Many of you reading this will be …

It has become even more pertinent today to review your website and online marketing to be mobile friendly, mobile compliant, mobile everything. In April 2015, you may have heard of Mobilegeddon a change announced by Google. This was Google’s cut off deadline for companies to get their websites mobile friendly. Many who did not comply have …

India is quickly becoming a hot export market for American entrepreneurs. On top of its rapid population growth, India’s tech sector is booming. Even better, its rising, young, and often English-fluent middleclass is hungry for American brands.
India is the second most populous country in the world, with over 1.27 billion people — or 17.5% …

Consumers in the U.K. trust U.S. brands, and their economy is ripe for trade with their friends across the pond.
As we discussed in our previous blog on taking your brand global, the United Kingdom represents an attractive entry-point for U.S. businesses looking to export to Europe. The lack of language barrier presents an obvious …

What if we told you that there was a missed revenue stream hovering just below the surface of your online store? Whether you know it or not, potential customers are visiting your site every day, browsing, filling a shopping cart, and then clicking away to another site without ever making a purchase.
This phenomenon, known …