For about as long as search engines have been around, businesses have been looking for ways to ensure that their website lands at the top of search results for the products or services they’re trying to sell. After all, how can you generate business from your website if nobody can find you online? High-quality …

In the world of B2B marketing, it can be easy to get caught up in the technology trends that both open new avenues for opportunity and present novel challenges for gaining a competitive edge. Nobody wants to be left behind while their competitors innovate, nor is it safe to rest on tried-and-true methods while …

Newport Beach, California – January 16, 2024 – President and CEO of MVS,Inc. (Mountain View Services) and Chem-Pak Eric L. Goodman has appointedHema Dey as Fractional Marketing Director. As CEO and founder of Iffel International and My Healthcare Marketing, anaward-winning full-service marketing firm, Dey has developed and honedSEO2Sales™, her signature proprietary method for creating data-drivenonline marketing strategies that effectively drive sales and growth. In additionto her …

For manufacturers, trends in online marketing and sales that have transformed B2C commerce may seem to be an interesting but largely irrelevant development. Traditionally, businesses selling to other businesses have relied on lead generation from their sales staff, cultivating relationships with potential business partners and keeping advertising tightly focused within their industry. After all, …

Diversity, equity, and inclusion (DEI) is about inclusivity and treating people fairly, realizing that different groups have different needs. That means putting ourselves in other people’s shoes to understand how current ways of doing things and communicating may not be meeting those needs. Many misperceptions of DEI have to do with antiquated stereotypes such …

October is National Disability Employment Awareness Month, and this year the Office of Disability Employment Policy has chosen “Access and Equity” as the theme to promote inclusive workplace cultures. When we think of access for the disabled, we might think of wheelchair ramps, flashing lights in addition to audible alarms for the hearing-impaired, or …

If someone were going by headlines alone in 2023, they might be under the impression that recent news heralds the end of DEI (diversity, equity, and inclusion) efforts. In May, Florida passed a bill banning its public colleges and universities from spending money on DEI programs. Then in June, Texas passed a similar bill …

Award-Winning Home of SEO2Sales™ Launches New Branding Division

August 24, 2023 – Iffel International announced that Natascha Klein has joined the full-service global marketing firm as Chief Revenue Officer & Strategist.

An international sales and branding expert with over two decades of experience in building and strategically scaling …

Traditional and social media have been abuzz with talk of ChatGPT, Bard, and what AI tools are going to mean for how we use the internet for a wide variety of tasks. Perhaps unsurprisingly, there’s a lot of alarm out there—teachers and professors wondering how to adapt to a world in which students might …

Search engine optimization (SEO) can be a tricky part of marketing, one that simultaneously gets overhyped and has developed a bad rap. If your business is looking ahead to next year’s marketing plan and you’re having trouble deciding how—or if—SEO should be part of your strategy, you need to have more than a gut …