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  • July 20, 2013
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Does SEO really work?

From the desk of Hema Dey, CEO of Iffel International Inc.
I was a skeptic a couple of years ago about SEO, and for those of you who don’t know what SEO is -it is Search Engine Optimization. When I worked in the telecommunications sector RF was black art and I always associated SEO to the …

  • July 09, 2013
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eCommerce fulfillment is a critical part of selling on the internet

Inventors, manufacturers, traders –  love the idea of selling on the internet, some call it eCommerce. A typical project would involve a big push to get the website live, product pricing sorted and now the first sale occurs. Panic kicks in because no one knows how to ship it out to the buyer! This scenario …

  • June 16, 2013
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Responsive Websites a must have for all businesses. Why?

What are the facts?
A Google study reveals the following

80% of smartphone owners use their mobile devices to find prices, store hours and directions, product review and information and store sales.
Shoppers are spending on average 25% more, because of the searches done on mobile devices
7%-10% of desktop users have migrated to …

  • June 15, 2013
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eCommerce online sales tax SOS package

US eMerchants may just face their biggest nightmare in the coming weeks or months due in light of a new legislation to enforce online sales tax. Iffel is mindful that many small to medium size eMerchants may not have the right infrastructure established, to incorporate the new regulations. Throw the notion of nexus into the …

  • June 07, 2013
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Garry Reynolds, Managing Director of the Resources Guys, and Intellectual Property Specialist was one of the panel speakers on the USA breakout sessions at Go Global 2013. Hema Dey, CEO of Iffel International, who spoke last year was unable to attend due to prior engagements with other exporters, back in Los Angeles.
Garry, and Hema have …

  • May 15, 2013
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With the explosion in the eCommerce sector in the US market, the need to have optimal running costs is key. A major component with online stores is the payment gateway and costs associated with credit card processing. Iffel is pleased to announce our collaboration with eMerchant Inc. a leading full service payment acceptance agency, offering …

  • May 14, 2013
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Website copyright, time you did it!

From the desk of Hema Dey, CEO of Iffel International…………
Thank you for taking the time to stop by. Many things about website development and marketing intrigue me and this time it is about the bit at the bottom of every website (most) that say, website Copyright xxxx Inc., with a symbol that makes it …

  • May 14, 2013
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GloCAL 2013 official photos

Sponsored by award winning photographer in Los Angeles, Francisco Madrid, the official photos from GloCAL 2013 can be found on Iffel Internationa’s Facebook page. The event was held at the Westset Logistics Grand Opening in La Mirada, CA.
For more information on Marketing and 4PL services from Iffel International, please contact Marc at sales@iffelinternational.com
Find …

  • May 11, 2013
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Iffel is the leading Mobile Website Designer

With technology and marketing evolving, Iffel International launched their mobile website 2 weeks ago. ” The importance of mobile technology today is critical, 70% of desktop user have migrated to smartphones and/or tablets for browsing and purchasing” says Hema Dey, CEO of Iffel International Inc. Iffel has adopted new technology, competitively priced, for B2B and …

  • May 07, 2013
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Consider swimming in a pool versus in the big blue ocean. It is nice to have a few ads out there to help generate revenues, which is like swimming in the pool.  The online advertising world has become that big blue ocean, and you have to learn how to swim in it.
Why is it …

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