- Posted On: September 26, 2019
- Category: General Marketing Info
- Posted By: iffelinternational
So you’re beginning to understand search engine optimization. Your website is on the first page of some Google search results, and you’ve captured consumers’ attention. However, your sales haven’t increased despite the increased online traffic to your site.
While SEO may help your company rank higher than the competitors for some specific keywords, these may not be the right keywords for generating sales. Having a user simply click on the company site does not necessarily create revenue and overall company growth, so it is imperative that you adopt a sales mindset for your SEO strategies.
Converting SEO to SALES
An effective SEO strategy requires a comprehensive understanding of the customer and their journey, from initial awareness to final purchase and beyond. By understanding the process through which a customer seeks and purchases a product or service, you can determine the most effective points in the customer journey at which to connect the consumer with your company. Step into your customers’ shoes and imagine their search process – What do you think they need? What takes them from thinking about purchasing to loading up their cart? It’s about determining how to properly align your company with what the customers are truly looking for.
Some search engine results pages are flooded with your competitors, which can leave you lost in the crowd. Align your SEO strategy with your company’s strengths in order to distinguish yourself from the rest of the pack. Offer specific solutions for consumers, and then promote those solutions through the use of specific search terms in order to connect those search results to sales. The sales mindset puts the emphasis on driving business, rather than just traffic, to your site.
Let’s consider the example of a small investment management firm in Los Angeles. They get lost in the crowd of larger finance companies in their area, like Charles Schwab and Morgan Stanley. Their SEO strategy has increased traffic on their site, but most people are not making it any farther than the initial landing page.
This company, however, specializes in helping young entrepreneurs manage their money while working on their local small businesses. This company now implements an integrated marketing plan that targets these young entrepreneurs through their SEO strategy. They connect with these customers while they are early in the process of searching for financial resources for their company. They provide relatable scenarios and proven results, and the new plan ultimately drives sales.
Iffel International understands the importance of integrating SEO with marketing and sales in order to drive growth and ultimately help companies reach their potential. We offer the ability to reach high search engine rankings that will consistently promote business for your company. Iffel’s SEO2SALES service helps bridge the gap between SEO and sales.
For more information converting SEO2SALES, get a free initial consultation HERE.
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