Advocacy Law Center (ALC) has found yet another way to reach out to their clients using email marketing. Many of Iffel International Inc. clients are now turning to their existing databases and using them as a means to communicate with their customers. Existing business email lists, can be been as a valuable resource to formulate email campaigns.
Email marketing has helped to strengthen relationships with clients, by keeping them in touch with this practice’s company and industry news. With an open rate of over 47%, email marketing has proven to be a highly effective tool in ALC’s communication efforts.