FAQs

WordPress is an open-source website development platform and yes it is technical but such a great tool for SEO folks. If you truly want to get visible, we believe in WordPress because it enables our technical team to really work it for one reason, to get visible and generate leads. Here are your options in light of SEO and GEO:

The Non-Technical Business Owner:

If you are not technical, freak out with the sight of codes, and weaken at the admin panel of WordPress, either get a team who can work on your website or abandon all marketing efforts! WordPress is very technical for non-technical folks but if you do want to learn there are many video tutorials on YouTube! The question you have to ask yourself is this where you want to spend your time because it does take a lot of time……….we can most certainly be that team your are looking for.

The Google Student Business Owner:

Are you one of those with every ailment you have Googled it, see a doctor, and play the role of the doctor? Well, we meet lots of business owners who have Googled a WordPress problem, tried the solution, and made it worse. Some have been successful without a doubt, but why would you want to make it worse when you can delegate it to a technology team like ours to resolve it permanently?

The Smart Business Owner:

They delegate despite knowing how to work WordPress because they are focused on their core business. This is for everything from website maintenance, SEO, GEO, and everything technical. If this is you and just have not found the right team, try us HERE

Do you need a new website?

GEO stands for Generative Engine Optimization. With the release of Gen AI on all platforms like ChatGPT, SearchGPT, Apple Intelligence, CoPilot, Gemini, Google’s SGE update, and more, it is a new methodology deployed that converts SEO from search engine optimization to search everywhere optimization. To learn more about GEO click HERE

Your website is your digital sales tool or online brochure, if it gets hacked and disappears your business will suffer. We highly recommend cybersecurity for websites and have solutions, especially for platforms like WordPress. Don’t lose your sales tool and protect your investments in SEO, SGE and GEO today with our team.

Unlike conventional agencies that focus only on branding or lead generation, Iffel International, under Hema Dey’s leadership, offers a holistic sales-driven marketing approach. She combines her expertise in sales acceleration, SEO, and AI-powered digital marketing to create revenue-driven campaigns. With a proven track record of scaling B2B brands, she ensures that marketing efforts translate into measurable business growth.

We respect the professionals at Chief Outsiders. Here is how we are different:

Here is what our friends in the marketplace have shared with us. Both companies are different and offer great professional services. At Iffel we pride ourselves to be inclusive and work with all teams, because we are a hybrid marketing and technology company, we want to help you and any other professional that is still unclear on how technology has evolved to meet with us. Our focus is getting you the results you want.

There is so much content on the internet and on all platforms. Creating unique content starts with:

1. What makes you and your business unique?
2. How can you be different to what your competitors are saying or writing with their content?
3. Are you keeping it simple?
4. Are you listening to your clients and prospects and creating content on what they want to hear?
5. Are you bragging about yourself only or talking about what problems you solve?

If you are stuck generating a content calendar or strategy our content producers will be happy to assist. Contact us HERE

Content is not king. Unique content is king and yes mandatory. If you cannot train algorithms on what problems you solve, there is no pathway for your website or social platforms to get ranked.

Content can be a barrier for many business owners especially now with the added pressure of machine learning. There is a lot that needs to be worked through so you are the shining needle in the haystack. So….here are some tips:

1. Be different, by understanding how you stack up with your competition
2. Make sure your content is user-focused and/or market-focused
3. K.I.S.S. – Keep it Simple Stupid – it is a great way to create content that engages within the first 2 seconds

Implementation timelines vary based on business size, existing infrastructure, and AI adoption readiness. Generally:
– AI Marketing: 3–6 months for full automation, but early results within 4–6 weeks.
– AI SEO: 6–12 months for sustained ranking improvements, but AI-driven optimizations show effects within 60–90 days.
– AI Social Commerce: 1–3 months for chatbot integration, personalized shopping, and ad automation, with measurable ROI in 3–6 months.

LinkedIn is the #1 platform for B2B social selling, providing professional service firms with:
✅ Direct access to decision-makers – Lawyers, consultants, and IT experts can connect with business owners.
✅ Thought leadership opportunities – Posting articles and industry insights builds credibility.
✅ Lead generation tools – Advanced targeting and AI-powered automation.
Hema Dey, a LinkedIn marketing expert, has helped numerous B2B firms generate high-quality leads and build strong business relationships.

Yes, we sure are! And we love Neil Patel! Our CEO, Hema Dey has been a long-time fan of Neil Patel and the work he has done. She follows him closely and calls him her “guru” in everything SEO and digital marketing. Everything we do at Iffel is based on the SEO paradigms led by Neil Patel but we put our touch on things. Being a smaller boutique digital marketing agency, we are able to:

1. Be agile and respond quickly to your requirements
2. Provide quick data-driven answers to problems to unlock sales
3. Be your technology arm with everything SEO related.

Thank you for all you do Neil Patel!

We respect the professionals at Chief Outsiders. Here is how we are different:

Here is what our friends in the marketplace have shared with us. Both companies are different and offer great professional services. At Iffel we pride ourselves to be inclusive and work with all teams, because we are a hybrid marketing and technology company, we want to help you and any other professional that is still unclear on how technology has evolved to meet with us. Our focus is getting you the results you want.

Leadership teams have to unite sales and marketing teams in light of seismic changes with Search Everywhere Optimization. The door-knocking strategy is dead. Find out how to unite teams, strategies and apply skill sets to set your competitive advantage with SEO2Sales^TM.

Reference articles as guides:

Siloed sales and marketing teams don’t work in today’s AI and technology era. If there is friction between both teams it is critical to get help to break down siloed teams, get back to a common agenda and unite the skillsets between sales and marketing.

Learn how to adapt from this article HERE

It is very tough balancing out billable hours, networking, and keeping up with case demands. If you are a litigator having to go to court is time consuming as well which is why it is important to automate and focus 80% of your budget on digital marketing. See more tips HERE

Depending on location, overall benefits and commission structures here is a guide from our research:

Organic social media of recent times shows dismal return on investment when it comes to leads. However social media advertising works well, so long as you have a niche campaign, niche ad campaign, and allocate the right amount of budget per day.

Some medical practices are high in demand for acquisitions. Our HIPAA-compliant healthcare marketing division can provide you with details on how to prepare HERE

The way we do digital marketing we lay the foundations for sustainable growth, profit and increased sales revenue with both SEO2Sales and GEO2Sales. We are able to attract investors to your business and have helped many companies lift the value of their business and fast-track the sale of the company.

AI analyzes user behavior, personalizes product recommendations, and automates chatbots for instant engagement. It ensures social media platforms convert followers into paying customers efficiently.

Hema Dey and her team at Iffel International focus on real, measurable growth, tracking:
✅ Increase in high-quality leads – More engagement from ideal clients.
✅ Higher conversion rates – More inquiries turning into paying customers.
✅ Stronger online authority – Higher LinkedIn and Google search rankings.
Unlike traditional marketing agencies, Iffel’s strategies are data-driven and revenue-focused, ensuring professional service firms see tangible ROI from their digital marketing efforts.

❌ Ignoring LinkedIn & social selling – Many firms miss out on direct business opportunities.
❌ Lack of clear messaging – Failing to highlight their unique value proposition.
❌ No lead nurturing strategy – Letting potential clients slip through the cracks.
Hema Dey’s approach ensures that professional service firms avoid these mistakes by implementing proven, structured digital strategies that convert leads into paying clients.

Coaches and consultants can use social commerce to:
✅ Build credibility – Consistently share thought leadership on LinkedIn.
✅ Generate leads – Use AI-driven messaging for targeted client outreach.
✅ Offer digital products – Sell online courses and consulting packages directly via social platforms.
Hema Dey has successfully helped coaching and consulting firms implement digital strategies that scale their businesses by combining SEO, automation, and expert positioning.

LinkedIn is the #1 platform for B2B social selling, providing professional service firms with:
✅ Direct access to decision-makers – Lawyers, consultants, and IT experts can connect with business owners.
✅ Thought leadership opportunities – Posting articles and industry insights builds credibility.
✅ Lead generation tools – Advanced targeting and AI-powered automation.
Hema Dey, a LinkedIn marketing expert, has helped numerous B2B firms generate high-quality leads and build strong business relationships.

IT service providers and cybersecurity firms can leverage social commerce to:
🔹 Demonstrate expertise – Publishing insights on cybersecurity trends.
🔹 Engage with industry leaders – LinkedIn networking with CTOs and business owners.
🔹 Automate lead generation – AI-powered campaigns to connect with potential clients.
Hema Dey’s proven strategies help IT firms convert technical knowledge into sales opportunities, positioning them as trusted advisors in the industry.

Medical practices can use social commerce to:
✅ Educate patients – Posting expert content on LinkedIn and social platforms.
✅ Engage with followers – Live Q&As and interactive health webinars.
✅ Utilize patient reviews – Showcasing testimonials and success stories.
Hema Dey’s digital strategies have helped medical professionals establish trust and grow their patient base through strategic online marketing.

Law firms can increase client acquisition by implementing:
🔹 SEO-optimized content – Answering common legal questions to rank higher on Google.
🔹 LinkedIn networking – Connecting with business owners needing legal services.
🔹 AI-driven chatbots – Automating initial consultations and screening leads.
Hema Dey has helped law firms grow their client base by combining SEO, social selling, and automation, ensuring that firms attract qualified leads instead of cold inquiries.

A strong social commerce strategy for law firms, medical practices, IT services, and consulting includes:
1️⃣ Thought leadership – Publishing valuable content that showcases expertise.
2️⃣ Targeted networking – Using LinkedIn to connect with decision-makers.
3️⃣ AI-driven lead generation – Automating outreach to ideal clients.
4️⃣ Social proof & case studies – Building credibility with testimonials and results.
Hema Dey’s expertise in digital transformation ensures that professional service firms maximize their online authority, client engagement, and conversion rates.

Social commerce helps B2B professional service firms attract high-value clients by leveraging platforms like LinkedIn, X, Instagram and niche industry networks to build authority, engage prospects, and generate leads. Hema Dey, an award-winning marketer and tech specialist, has helped lawyers, doctors, and consultants transform their online presence with data-driven marketing strategies that convert engagement into new clients.

Iffel International specializes in B2B industries that require a strategic, data-driven approach to sales and marketing, including:
– Manufacturing & Industrial – Optimized LinkedIn & Google strategies.
– Logistics & Supply Chain – Digital transformation for lead generation.
– Technology & SaaS – Demand generation & inbound marketing.
– Healthcare & Life Sciences – Compliance-driven digital growth strategies.
Hema Dey’s expertise across these industries ensures that companies receive customized, high-ROI marketing strategies backed by real sales performance.

Iffel International, led by Hema Dey, provides fractional CMOs with deep expertise in B2B growth, sales, and marketing technology.
✅ Proven Sales Leadership – Hema Dey has a track record of driving millions in revenue for global B2B brands.
✅ Award-Winning Digital Marketing – Recognized for excellence in SEO, lead generation, and AI-driven marketing.
✅ Tech-Driven Approach – Seamless integration of AI, automation, and CRM systems.
✅ Industry-Specific Expertise – Logistics, manufacturing, tech, and healthcare.
Hema Dey’s unique ability to merge marketing strategy with revenue-focused execution ensures that Iffel’s clients don’t just get leads—they get customers.

1. Develop a clear strategy – Align marketing with revenue goals.
2. Leverage the right platforms – Prioritize LinkedIn for B2B lead generation.
3. Create high-value content – Thought leadership articles, case studies, and video showcases.
4. Integrate seamless transactions – Chatbots, direct messaging, and LinkedIn outreach.
5. Use data-driven optimization – AI-powered insights to refine strategies.
Hema Dey’s background in sales and technology allows Iffel International to implement cutting-edge digital strategies, blending automation, analytics, and human engagement for maximum impact.

1. Expanded market reach – Social platforms amplify brand visibility.
2. Faster sales cycles – Reduces friction in decision-making.
3. Higher engagement and conversions – Builds trust through valuable content.
4. AI-driven optimization – Leverages data for performance-based strategies.
Hema Dey’s expertise in digital transformation ensures that these benefits are maximized. With decades of experience in sales-driven marketing, she has consistently delivered award-winning strategies that have accelerated B2B revenue growth.

In B2B, social commerce revolves around relationship-driven selling, leveraging platforms like LinkedIn for thought leadership and direct engagement. Hema Dey’s expertise in both marketing and technology enables Iffel International to craft highly targeted B2B strategies that blend lead generation, SEO, and social selling for tangible results. As an award-winning sales leader, she ensures that social commerce strategies are not just about visibility but about converting connections into customers.

Social commerce is the fusion of eCommerce and social media, allowing businesses to sell directly through platforms like LinkedIn, Facebook, and Instagram. Unlike traditional digital marketing, it focuses on engagement-driven sales. Hema Dey, an award-winning marketer and tech specialist, has mastered the art of social selling by integrating SEO, AI-powered insights, and data-driven strategies to drive B2B success. Her proven track record in scaling businesses through innovative digital marketing makes Iffel International a leader in social commerce.

– Internal Resistance: Provide AI training and onboarding to ease the transition.
– Data Integration Issues: Ensure AI tools sync seamlessly with existing CRM and sales platforms.
– Budget Constraints: Start with high-impact AI initiatives (automated lead nurturing, AI SEO) before scaling investments.

Costs depend on the approach (DIY, hybrid, or full fractional team):
– AI-powered CRM & automation tools: $500–$5,000/month
– AI SEO platforms & optimization tools: $300–$2,500/month
– AI-driven social commerce & chatbots: $500–$3,000/month
– Fractional AI marketing team (Iffel International): $5,000–$20,000/month (for strategy, execution, and team integration).

A fractional team like Iffel International embeds AI expertise into your marketing processes, restructures strategies, and aligns marketing with sales. They also provide AI-powered reporting and decision-making frameworks.

Without AI, competitors will outperform your brand in search visibility, customer targeting, and automation. This can lead to reduced market share, inefficiencies, and a declining sales pipeline.

AI enhances lead qualification, personalizes customer interactions, automates follow-ups, and provides real-time data insights to improve conversion rates. A well-integrated AI system eliminates inefficiencies and aligns marketing efforts with sales goals.

Your multi-generational, siloed team lacks AI expertise and an integrated strategy. AI marketing requires a cross-functional approach, automation tools, and continuous learning—areas where traditional teams may fall short.

Unlike conventional agencies that focus only on branding or lead generation, Iffel International, under Hema Dey’s leadership, offers a holistic sales-driven marketing approach. She combines her expertise in sales acceleration, SEO, and AI-powered digital marketing to create revenue-driven campaigns. With a proven track record of scaling B2B brands, she ensures that marketing efforts translate into measurable business growth.

We respect the professionals at Chief Outsiders. Here is how we are different:

Here is what our friends in the marketplace have shared with us. Both companies are different and offer great professional services. At Iffel we pride ourselves to be inclusive and work with all teams, because we are a hybrid marketing and technology company, we want to help you and any other professional that is still unclear on how technology has evolved to meet with us. Our focus is getting you the results you want.

This happens with attorneys who have done their own branding and website or worked with an agency that is more tech-focused. You MUST get your branding and messaging laser focused on the key problems you solve. If you aren’t articulating your prospective client’s problems better than they can, the opportunity to gain quick engagement online is going to be tough. The trick is getting your messaging right along with building a trust currency on your website and entire internet architecture.

The answer is yes but you have to get laser focused, understand where your niche market is and how to get visible on all platforms such as Google, ChatGPT, Bing, TikTok, Linkedin, Facebook, Instagram etc. The magic questions you should answer is:

1. Who are your true competitors and how are they going to market online?
2. What are your profit centers?
3. Do you have the right tools to get visible with digital marketing

If you aren’t sure how to answer any of these questions, talk to our team HERE

If your marketing team isolates themselves from the sales team and isn’t market or sales-driven, fire them! In today’s digital marketing environment, it is important to have a unified team that is 100% focused on the target market and competition with a strong eye on leads and sales. Restructuring teams today is essential, cross-training functions in sales and marketing need to be implemented and overall change management in light of search everywhere optimization is key. For guidance on how to restructure your teams, connect with our senior partners HERE

The Chief Revenue Officer (CRO) leads all business development activities alike to a VP of Sales and Marketing. This can also be done on a fractional basis and on demand.

The Chief Marketing Officer (CMO) is the person who leads marketing initiatives for a business. A Fractional CMO works on as-needed basis, leading companies as an external consultant in marketing strategy and implementation when required.

1. Make sure the marketing person understands sales
2. They should have a business degree with strong people and empathy skills
3. Analytical and able to apply data to a case and remain agile to react to digital changes
4. Technically savvy, so they can navigate tech stack requirements
5. Connects the dots between branding, search and buyer behaviour

Implementation timelines vary based on business size, existing infrastructure, and AI adoption readiness. Generally:
– AI Marketing: 3–6 months for full automation, but early results within 4–6 weeks.
– AI SEO: 6–12 months for sustained ranking improvements, but AI-driven optimizations show effects within 60–90 days.
– AI Social Commerce: 1–3 months for chatbot integration, personalized shopping, and ad automation, with measurable ROI in 3–6 months.

AI SEO leverages machine learning to predict search trends, optimize content dynamically, and automate keyword strategies. It adapts faster than human-led SEO, improving rankings and organic traffic.

Unlike conventional agencies that focus only on branding or lead generation, Iffel International, under Hema Dey’s leadership, offers a holistic sales-driven marketing approach. She combines her expertise in sales acceleration, SEO, and AI-powered digital marketing to create revenue-driven campaigns. With a proven track record of scaling B2B brands, she ensures that marketing efforts translate into measurable business growth.

Prepare your email marketing campaigns to be sent out on these days and time slots:

Tuesday – 9 am – 12 pm

Thursday – 9 am – 12 pm

Yes, we sure are! And we love Neil Patel! Our CEO, Hema Dey has been a long-time fan of Neil Patel and the work he has done. She follows him closely and calls him her “guru” in everything SEO and digital marketing. Everything we do at Iffel is based on the SEO paradigms led by Neil Patel but we put our touch on things. Being a smaller boutique digital marketing agency, we are able to:

1. Be agile and respond quickly to your requirements
2. Provide quick data-driven answers to problems to unlock sales
3. Be your technology arm with everything SEO related.

Thank you for all you do Neil Patel!

This happens with attorneys who have done their own branding and website or worked with an agency that is more tech-focused. You MUST get your branding and messaging laser focused on the key problems you solve. If you aren’t articulating your prospective client’s problems better than they can, the opportunity to gain quick engagement online is going to be tough. The trick is getting your messaging right along with building a trust currency on your website and entire internet architecture.

It is very tough balancing out billable hours, networking, and keeping up with case demands. If you are a litigator having to go to court is time consuming as well which is why it is important to automate and focus 80% of your budget on digital marketing. See more tips HERE

At least 5 key hashtags. Here are some guidelines on how to choose your hashtags for social media posts.

If you are still unsure how to proceed with selecting hashtags, contact our content team HERE

In light of a user-centric approach to digital search, SXO stands for Search Experience Optimization which combines, search and optimized UX features to provide clear answers for every search done on the internet. This goes beyond traditional SEO where your technology has to be top notch e.g. speed to load and content has to be clear and easy to understand. For more information contact our Director of Technology.

SGE stands for Search Generative Experience, it is Google’s latest update presenting an enriched user experience with an AI-generated answer at the top of the search result. This is pushing organic searches down and creating a new paradigm shift in:

• Content creation – it has to be unique and user-centric
• Long tail searches combined with keyword research are required
• Voice search is key
• How you present content for machine learning has to be effective and efficient

The simple is answer is no. SEO is part of an AI setup on Google that has been long established. The new Generative AI platforms have a different method of presenting search. The data is scrapped from good SEO content, that is user-enriched, unique, and authentic.