GEO stands for Generative Engine Optimization, which is an innovation that is revolutionizing the way people search and interact on the internet. We have created GEO2Sales as a supporting formula to SEO2Sales™ to provide elevated visibility across multiple platforms from Google AI, ChatGPT or SearchGPT, Gemini, and CoPilot – and more in the future.
So why do we need to think through this change note, and how does it impact your business? The purchasing power for all age groups ranges between Gen Z, Millennials, Gen X, and Baby Boomers. The way each generation thinks, buys, and makes decisions is now diversified right across different digital platforms.
We have created a table below so you can review what makes GEO different from SEO. The fundamental difference that we can conclude is that SEO primarily targets traditional search engines like Google, and when we inject GEO2Sales, we are focused on strategies designed for the dynamic world of generative AI and answer engines.
| What remains similar? | What makes GEO different? |
| A methodology that is focused on getting your brands and content visible. Traditionally on Google only. | The methodology is focused on unique content that is structured to comply with generative AI systems, generating quick and comprehensive responses. This applies to the likes of ChatGPT or SearchGPT. |
| The user remains the most important factor in all decision-making, especially user interface and user exchange. | Applying search not just from one platform which traditionally is Google. GEO is focused on ALL platforms. |
| User intent and understanding are essential. A focus on creating precise responses with structuring data to comply. | High-quality and relevant content that adheres to E-E-A-T (experience, expertise, authoritativeness and trustworthiness) principles. |
| Taking unique and high-quality content and formatting it using structured data formats that are friendly to natural language processing. | Technical optimization remains the same, e.g. website load speed, mobile friendliness, ADA compliance, data structure capability and much more. |
| Analytics and data remain unchanged. | Traditional SEO analytics remains with the following add-ons, referral traffic from AI engines, cited sources, and response structures. |
| Technical optimization remains the same, e.g. website load speed, mobile friendliness, ADA etc. | It isn’t just one platform that matters, algorithm and technology adaptation to all AI technologies. |
So many of you have been asking this question and you have every reason to. ChatGPT is now generating 1.4 billion visitors a month and there is commerce happening on there. Users ad using ChatGPT to help find and evaluate companies to retain and hire such as attorneys, doctors and manufacturers. The data may not be 100% accurate but as new data sets get fed into their machines, it will get better over time which is why you should start your journey with GEO2Sales today.
| Key Factors | Description |
| Your Brand & Reputation | Focus on where your brand is mentioned around the web. The more often in a positive light the better. |
| Reviews | This applies to all B2B and B2C businesses. Learn how to get reviews that matter and how to structure data to get your reviews seen by generative engines. |
| Relevancy | Be mindful that there is a HUGE correlation between the keywords or phrases in a question asked on generative engines like ChatGPT. They need to be structured on your website for ease of machine learning. |
| Age | Your established years or personal experience in doing what it is you do is key. |
| Recommendations | Be strategic with building your authority online. If you are getting recommended from other websites, make sure they hold value as well. |
| Authority | Understand the meaning of domain authority, the higher it is the more it is recommended. |
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