Before you begin concluding on anything website related, lets zoom out for a bit to understand how you should set it up, how to be different and how to engage your future clients. If you are wanting to convert your website into a AI version of your VP of Sales and Marketing, speak with our CMO’s and CRO’s to make this happen.
There are 1.15 Billion websites hosted around the world with 40%-50% of them in the USA. Let’s narrow it down to this example for law firms in different geo locations:
Total Websites Registered | Law Firms |
California | 8K + |
New York | 12K + |
London | 5K + |
Paris | 6K + |
Australia & New Zealand | 20K + |
The reason we display this data is to show you how important it is to set yourself apart from your competition. The volume of content, creative and website layouts isn’t going to decrease but will only increase, technology improve with AI and may the best website engineers bring you to full visibility on both SEO and Generative AI. Your website has to be rock solid and built on a sustainable foundation.
The big question is how one formulates a website and our method is a little different than others: take a look at this table below and schedule an appointment with our CMO’s so we can walk you through best practices in how to select and develop the right website alongside your budget.
CMS Platform | Pros | Cons |
WordPress | Highly customizable, Superb for SEO, Free Open Source, Great Editor | Not an easy platform for non-technical folks, Need’s security maintenance |
WIX | Drag and Drop, Great for beginners | Not great for SEO, Be prepared to spend on digital advertising |
Squarespace | Drag and Drop, Leasing Program for web hosting and ownership | Not great for SEO, Not easily customizable, no go for eCommerce websites |
Shopify | Great for eCommerce stores, Easy for Beginners to use | Not great for SEO, Rigid structures, Can become costly |
Magento | Great for enterprise level eCommerce stores | Not great for customization, Very technical and can get very expensive quickly |
BigCommerce | The KING for large eCommerce platforms | Be prepared to be a slave to it, or make sure your outsource tech team is on top of things, A very expensive platform |