Paid Advertising

How To Optimize Your Costs & Investments in Paid Ads

1. Get a team who can help find your profit centers
2. Understand how your competition is positioning their ads
3. Review all keywords, and long tail keyword combinations
4. Make sure you have an omnichannel approach to advertising – Google Ads, Google Maps, Social Media Platforms, Video Ads etc
5. Ensure your Ad Copy is USER centric, “pain-to-gain” mindset
6. Decide on who administers your ad strategy and bids, on a daily basis

When To Connect With Our Paid Ads Team?

1. If your organic rankings aren’t bringing in business as yet, you might like to consider paid advertising
2. Perhaps your ad spend on Google Ads is too high and not sustainable – we can offer a second opinion
3. You need a new set of keywords because there seems to be little to no traction
4. Your competition seems to always bid higher and no matter what you are doing, you aren’t on the first page with paid ads
5. Your social media advertising campaigns are failing
6. You are not sure how to navigate all the changes with Google’s SGE and need help to be visible

A Guide for B2B Companies and Advertising Channels

Social Media Advertising

If you are not getting results from organic social media campaigns, this is not your fault – the trends with Generative AI, are showing that paid ads on social media are far more effective. To find out more contact us.