Are you experiencing the following trends in your business?

• Reduced leads and lower sales revenues?
• You were visible on Google and now not really?
• Your phone calls have reduced …. things feel quiet and flat!
• You are pumping more money into Google Ads and leads are not converting?

You are not alone! Change has happened:

1. Buyer behavior
2. Algorithm changes
3. Generative AI is here

Surveys are being done that lead us to believe that almost 50% of respondents vow by AI bots (you can fact check this on the internet) and have opted to use them instead of the traditional search methods on Google. There is also a shift towards social commerce, where companies like Deloitte report that it is projected to grow to 2 trillion dollars by 2025. This is only a forecast that we are tracking closely.

Are You A Confused and Overwhelmed Business Owner or Executive?

It is very hard to wrap heads around the changes, especially if one is not technologically in tune with what is going on. The phenomenon of multi-generations and how they think and buy is also evolving rapidly. 2025 strategic marketing plans have to pivot and this is the start of a series of guidelines, and management tools to ensure that your implementation plans are solid going forward.

Business Strategic Plans – Shaken and Stirred

Are your strategic plans ready for 2025? If you are working on this it is important to take into consideration how you will be restructuring your sales and marketing processes for online marketing and personnel in marketing, sales, and customer service departments.

Ensure that your strategy sales and marketing plans, take into consideration the following points:

(This is focused on companies that are predominantly B2B marketing but also highly specialized B2C service providers such as doctors, attorneys, accountants, and IT/cybersecurity business owners.)

• There are different buyer habits with Gen Z, Millenials, Gen Xers, and Baby Boomers as buyers in your target audience – yes this applies to industrial and technology manufacturers along with international exporters trying to corner the US market.
• Search is no longer on Google only but on AI Bots, make time to study the notion of Generative Search Engines and how this is becoming a lead generator for several B2B businesses or recruit the right team to provide you with insights on this topic – we can help!
• Google has confirmed there are changes, recently leaked documents show how important it is to build authority, and set up unique content in the right data structures to climb the ranks on SEO and Generative AI. We are seeing a trend in lead generation on searches done on ChatGPT.
• With all that said, don’t give up on traditional methods of marketing like email marketing as a top-of-mind strategy but have it so that it is not a nuisance to recipients. Spamming will be seen as a black hat strategy and you will be put in “jail”.
• Paid advertising has to be diversified both on Google and social media channels – this can be a brutal awakening when it comes to budgets. Shortcuts in SEO or GEO are simply nonexistent.
• Unique content is key to abiding by Google’s E-E-A-T guidelines BUT make sure you speak to your audience and not about yourself – keep it PROBLEM-SOLUTION focused.
• Don’t be a noise maker on social media channels, the attention span of people across all generations is 3-5 seconds. Use hashtags and keywords and make it unique with high-quality images.
• Have you heard about cookieless marketing? Your privacy matters, but how does this impact your marketing campaigns with your user’s data….how are you setting this up for success?
• Teams – restructuring sales and marketing teams is mandatory, traditional them and us models don’t work. AI talent is required to be integrated into the team, and a united team approach is key.
• AI software, choosing the right platforms is key, to increase productivity, but what path do you take and embrace as part of your organizational structure so you don’t end up being a slave to it is the question that needs to be answered.

If restructuring is where you are stuck, our team has answers for you. Our candor comes from a place of deep study, and multiple decades of experience as sales professionals that have a foundation in technology and marketing.

Your Strategic Sales, Marketing, Technology & AI Consultants

Depending on where your journey is in preparing for 2025, here is how we can add value to your 2025 game plan: here are some frequently asked questions of recent times…….

For an initial consultation contact us HERE