Are you trying to grow a law firm?

For attorneys building and sustaining a firm, the daily challenge they face is that there simply isn’t enough time in the day to do everything that must be done to keep the firm thriving. They have to consistently bring in enough work to keep partners and associates busy—that means marketing, both in person (networking in organizations like Provisors, BNI, Highrise or Bar Association Meetings) and online. More importantly, they have to have time to focus on the matters their clients have entrusted them with and provide a high level of service to retain those valued clients.

This often results in uneven and dysfunctional marketing efforts by overwhelmed attorneys who make great law advocates but simply have no marketing or sales skills. These attorneys simply don’t have the time to invest in keeping content fresh on a website or posting on LinkedIn and other social media accounts to establish an online brand let alone every happy hour with fellow attorneys or breakfast meetings to keep top of mind. They know that search engine optimization (SEO), a strong social media presence, and in-person networking are important, but they don’t have the time or expertise to do it effectively. So one week (or weekend) they try to lean in, only to have their renewed efforts fall by the wayside as soon as legal matters start demanding their attention again.

The question attorneys should be asking themselves is:

Why am I trying to do it all? We can confirm something you already suspect. SEO is not easy, and with the introduction of AI and generative search, it’s not getting any easier.

Maybe you decided to take marketing into your own hands after a disappointing experience with a previous agency that didn’t deliver better quality leads, and that’s understandable. Nobody likes to spend money on marketing that doesn’t produce tangible results. But your time is too valuable to be spent trying to parse the ever-changing algorithms that decide which online content rises to the top and which disappears into obscurity—which is a full-time job on its own.

The answer is online marketing focused on the fundamentals but guided by expertise in the new challenges of omnichannel marketing, where it’s not enough to simply rank high on Google.

Starting with the Metrics that Matter

At Iffel International, we understand that the reason law firms often don’t see measurable results from their marketing (that is, more high-quality leads and higher revenue) is that their marketing is not well-aligned with the types of clients that are their best prospects. It’s very common for firms to mistakenly chase work that doesn’t yield the most profitable results. It’s also common for strategy to focus on what the firm can provide, rather than being optimized for the problem their clients are trying to solve—which may seem like a subtle difference, but it’s a key distinction that can spell the difference between a successful campaign and one that sinks below the surface without a ripple.

Our proprietary SEO2Sales™ process starts from scratch, taking a fresh look at your firm’s strategic advantage and what defines your ideal prospect. We then build our marketing strategy around reaching those clients online and speaking to their needs, taking the necessary but extremely time-consuming work of generating unique content and maintaining a consistent, high-quality online presence off your plate.

The Power Of A Website As Your VP of Sales & Marketing

We turn your website and your online presence into a powerful tool to educate and bring in new clients, keeping pace with changing technology and changing algorithms to put your firm in front of the people who need your services. Just as importantly, we free up your valuable time for the work that only you can do—providing superior legal services to your clients and networking in your community strategically and selectively.

The Opportunity Costs

With a strategic partner, committed to your growth, you will not have to take reactive, panic-like measures as you emerge from a big case or demanding contract negotiations to a lull in new work, wondering how you’re going to keep your associates busy (and their salaries paid!). No more fitful start-and-stop marketing efforts and anxiety over the lack of engagement.

If marketing your law firm is the constant nagging worry that you never have the time to tackle effectively, remember, you don’t have to (and shouldn’t!) try to do it all yourself. Give us a call to schedule your consultation today. Another way to look at this is we could litigate in court, we could try it but losing a case would not be in our best interest.

On that note, what if we at least discuss a partnership, to see if we have the same goals as two winning teams merging in our efforts to grow together! Connect today: HERE