Strategy Generative AI June 7, 2026 Hema DeySomething important happened on June 5th 2026. Google quietly published its official guide to appearing in AI search results. Google’s own official documentation — written directly for business owners like you.
The best practices for SEO continue to be relevant because Google’s generative AI features on Google Search are rooted in Google’s core Search ranking and quality systems.
Good SEO methodology is still the foundation. Albeit the output and user interaction has changed.
What changed is the layer above it. And Google’s June 5th guide tells you exactly what that layer looks like.
AEO and GEO are terms used to describe work specifically focused on improving visibility in AI search experiences. From Google Search’s perspective, optimizing for generative AI search is optimizing for the search experience and thus still SEO. If you’re considering third-party AEO or GEO advice or services, review Google’s guidance on evaluating third-party SEO advice.
In plain language, GEO and AEO are real and legitimate. But verify that whoever you hire is aligned with Google’s official guidance. Not their sales pitch.
Their guidance.
Creating content that people find unique, compelling, and useful will likely influence your website’s presence in generative AI search in the long run more than any of the other suggestions in this guide.
Write what only you can write. Your real experience. Your real clients. Your real expertise. That is what Google’s AI rewards more than anything else.
| ✅ DO THIS | ❌ STOP DOING THIS |
|---|---|
| Write content only your expertise could produce | Recycle common knowledge anyone could write |
| Write naturally for your human reader first | Rewrite your website in robotic AI language |
| Make sure Google can find and crawl your pages | Assume your content is visible if it is not indexed |
| Use structured data as part of your overall SEO | Rely on schema alone to appear in AI results |
| Get genuine reviews from real clients | Pay for fake mentions on random websites |
| Keep your Google Business Profile complete and accurate | Leave your Business Profile outdated or inconsistent |
| Add real images and video with proper descriptions | Publish content with no visual support or alt text |
| Focus on one excellent page over ten hollow ones | Create hundreds of thin pages to chase AI queries |
| Ask — would my visitor find this satisfying? | Publish anything you would not want a client to read |
| Verify your agency is aligned with Google’s published guidance | Trust an agency’s sales pitch without checking Google’s guidance |
| Write content at whatever length genuinely serves the reader | Break content into tiny fragments claiming AI reads better |
| Stay consistent across every platform every week | Post occasionally and disappear for months |
Iffel International has produced results for our clients since 2022 with the above methodologies. See our report HERE
Be real. Write for humans. Build something genuine. AI will find you.
Things agencies have been charging businesses for that Google says are not needed for AI search.
01 — llms.txt files. You don’t need to create new machine-readable files or AI text files to appear in generative AI search. Supported as part of all our testing at Iffel. In plain language, the special invisible file some agencies added to your website and charged you for is not required.
02 — Chunking your content. There’s no requirement to break your content into tiny pieces for AI to better understand it. Google systems are able to understand the nuance of multiple topics on a page. In plain language — write normally. AI is smart enough to find the right part on its own.
03 — Rewriting everything for AI. You don’t need to write in a specific way just for generative AI search. AI systems can understand synonyms and the general meanings of what someone is seeking. In plain language — write like a real human helping another real human. AI understands normal language.
04 — Fake mentions. Seeking inauthentic mentions across the web isn’t as helpful as it might seem. Google’s core ranking systems focus on high-quality content while other systems block spam.
In plain language, paid fake mentions are spam. Google’s systems block them.
Ask your agency one question.
Is everything you are doing for my business aligned with Google’s official AI optimization guide published June 5th 2026?
If they have not read it, they cannot answer yes.
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Schedule time to speak with Hema Dey directly.
She will tell you in plain language exactly where you stand and exactly what needs to happen next.
📞 +1 (949) 779-6442 🔗 iffelinternational.com
Hema Dey is the Founder and CEO of Iffel International Inc., a Forbes Top 5 AI Leader, and the co-author of The AI Translator with Forbes contributor Michael Ashley. Creator of SEO2Sales™, GEO2Sales and Signal2Phygital™. Serving law firms, healthcare practices, manufacturing companies, and professional services businesses across the United States and internationally since 2006.
Source: Google’s official AI optimization guide — developers.google.com/search/docs/fundamentals/ai-optimization-guide — published June 5th 2026.
Your agency is measuring the wrong things.
Rankings and traffic were the right metrics in 2022. They are not the right metrics in 2026.
Here is why. 93 out of every 100 people using Google’s new AI search never click through to any website at all. They get an AI-generated answer that names one business. They call that business. Your leads are dropping not because your rankings dropped — but because the buyers who used to click your listing are now getting an AI answer before they ever reach your website. The metric that matters now is AI citation share — how often your business is named in the AI-generated answers your ideal clients are receiving.
If your agency is not tracking this and reporting on it — they are measuring a game that has already ended. Ask them directly — can you show me whether my business appears in ChatGPT or Google AI Mode when my ideal clients ask the questions I should be answering? If they cannot show you that — schedule time to speak with Hema Dey at +1 (949) 779-6442. We will show you in sixty seconds exactly where your business stands.
Your website did not disappear. Google changed how it decides which businesses to recommend.
For the past 25 years Google showed people a list of ten websites and let them pick. Now Google reads everything on the internet and gives people one answer one business name before they ever visit any website at all.
If your SEO was done the old way — focused on keyword rankings and page positions — it was built for a world that no longer exists. The businesses showing up now are the ones whose content proves genuine expertise, genuine trust signals, and genuine consistency across every platform Google checks. The fix is not a new website. It is rebuilding the foundation underneath the one you already have — with the right content structure, the right schema markup, and the right independent validation signals that Google’s AI now uses to decide who to recommend.
Iffel International specializes in exactly this. Schedule time to speak with Hema Dey directly at +1 (949) 779-6442 to find out exactly what your business is missing and what needs to happen next.
This is the most important question any business owner can ask right now.
Google published its official AI optimization guide on June 5th 2026 and included a specific warning — if you are considering third-party GEO or AEO advice or services verify that their recommendations are aligned with Google’s official published guidance.
Here is the test. Ask your agency five questions.
One — can you open ChatGPT or Google AI Mode right now and show me my business appearing in an AI-generated answer for a real buyer query in my sector?
Two — can you explain in plain language exactly what schema markup you have implemented on my website and why?
Three — how are you tracking my AI citation share — meaning how often AI names my business when my ideal clients ask the questions I should be answering?
Four — can you show me a before and after comparison of my AI visibility since you started the engagement?
Five — can you give me a reference from a client in my specific industry who will speak to me directly about the results your GEO and AEO work produced?
If your agency cannot answer all five clearly and with verifiable proof the work either does not exist or the results do not exist. Both are the same problem. Schedule time to speak with Hema Dey at +1 (949) 779-6442. She will answer all five questions for Iffel International before you ask.
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