Hema Dey, WCNZ

Who is Hema Dey

Hema Dey is the founder of Iffel International and the inventor of SEO2Sales™, a proprietary process. With nearly three decades of domestic and international experience in business development, marketing, and technology “geek”. Her candor is unparalleled. Hema has worked in over 35 countries and was awarded World Class New Zealander in 2013.

Author of “What is SEO2Sales™?,” keynote speaker for “What Is Your Ingrown Toenail?” and “Get Inclusive,” Hema brings humor into her fact-based presentations. She provides calculated, creative, and data-driven sales strategies that connect the dots between digital search everywhere optimization (SEO+AI) and profitable revenue.

Business Experiences

• Head of Sales Teams
• Fractional Chief Marketing / Technology Officer
• Fractional AI Officer
• Keynote Speaker
• Division Leader: eCommerce and Blockchain
• Advisor to Boards and Management teams
• Facilitator Learning and Development programs
• Diversity, and Inclusion Co-Chair for Provisors Los Angeles County and Orange County
• Award-winning New Zealander
• Nominee for Top Business Woman by the Orange County Business Journal

Availability in 2025

• Fractional Chief Marketing Officer (CMO)
• Fractional Chief Sales Officer (CSO)
• Fractional Artificial Intelligence Officer (AIO)
• Sales and Marketing Restructuring External Consultant

Biography of Hema Dey

Hema Dey, an award-winning New Zealander, stands at the forefront of digital marketing innovation. As the visionary founder of Iffel International—an on-demand outsourced marketing powerhouse established in 2006—Hema has redefined how businesses approach online growth and visibility.

Her groundbreaking SEO2Sales™ methodology, detailed in her e-book, ingeniously merges neuroscience with Google’s algorithms. This proprietary process has earned accolades for its unparalleled ability to boost website visibility and supercharge lead generation. Hema’s unique talent lies in her ability to synthesize modern sales strategies with search technologies and AI, offering profound insights into consumer psychology and decision-making processes. Her approach doesn’t just adapt to the digital landscape—it shapes it. At the helm of a diverse team of content creators, SEO specialists, and AI experts, Hema drives cutting-edge research that propels her clients’ businesses to new heights. Her work in generative AI and advanced search methodologies keeps Iffel International at the cutting edge of digital marketing.

Keynote Speaker and Facilitator

A sought-after speaker, Hema captivates audiences with her expertise in:

• How to win profitable new business in 2025 and beyond
• Leadership blindspots in communication and marketing
• How to give yourself permission to break some rules in sales and marketing

Known for her wit and infectious energy, Hema’s presentations blend humor with hard-hitting strategies, leaving a lasting impact on her audience. With a global perspective and a knack for turning complex concepts into actionable insights, Hema Dey continues to shape the future of digital marketing, one innovation at a time. View my collection HERE

Languages Spoken: English, Spanish, French, Malay