United StatesHema Dey is a Malaysian-born, New Zealand–American marketing strategist, entrepreneur, and business executive, best known as the Founder and Chief Executive Officer of Iffel International Inc., a marketing and Martech consulting firm headquartered in Orange County, California.
She is recognized for developing the SEO2Sales™ methodology, a proprietary system that integrates behavioral science with search algorithms to transform digital visibility into measurable business growth.
In 2025, Dey was featured in Forbes as one of the Top 5 AI Leaders bringing Artificial Intelligence to everyone.
Dey was born in Malaysia to parents of Chinese and Indian heritage, identifying culturally as Chindian. She spent her formative years in Malaysia and New Zealand, where exposure to multicultural environments and diverse languages shaped her ability to connect with people across cultures.
A natural linguist, Dey developed a passion for languages early in life and is fluent in English, Spanish (conversational), French (conversational), and Bahasa Malaysia. This linguistic versatility became an asset throughout her global career, allowing her to communicate effectively with clients, partners, and teams around the world.
She pursued higher studies in international business and marketing, developing an early interest in how technology, psychology, and commerce intersect in global markets. Hema graduated with a Bachelor of Business Administration from Lincoln University in Christchurch, New Zealand. Her multicultural upbringing continues to influence her people-centered leadership philosophy and her ability to align marketing strategy with cross-cultural communication.
Hema Dey began her career in New Zealand’s high-tech manufacturing and distribution sector, building an extensive international portfolio that spanned more than 35 countries. Over several decades, she led business development and export initiatives, negotiated global partnerships, and opened new markets across Asia-Pacific, Europe, and North America. Her expatriate roles in France, the UK, and China, combined with hands-on experience in sales, logistics, and operations, gave her deep insight into how technology, supply chains, and marketing intersect to drive cross-border growth.
Dey originally founded Iffel International in Christchurch, New Zealand, in 2006, as a consultancy focused on international business development and export marketing. As the company’s client base expanded into North America, she later incorporated Iffel International Inc. in California, USA, establishing its headquarters in Orange County.
Under Dey’s leadership, Iffel International became recognized for its SEO2Sales™ framework — a data-driven methodology that links search-engine visibility directly to sales outcomes. The firm serves clients across law, healthcare, manufacturing, and technology sectors, helping organizations modernize marketing infrastructure and implement AI-enabled Martech systems for measurable growth.
Beyond her role as CEO, Dey serves as a Fractional Chief Marketing Officer (CMO) and strategic advisor to companies worldwide. She is a frequent speaker on Martech innovation, AI transformation, search optimization, and ethical marketing automation. Her advisory work emphasizes data transparency, behavioral analytics, and the responsible adoption of AI-driven marketing systems.
Dey’s SEO2Sales™ methodology is built on the belief that marketing should be both scientific and human. The framework integrates neuroscience, consumer psychology, and algorithmic intelligence to align marketing performance with measurable business outcomes.
Her current research explores Agentic AI, Martech ecosystems, and the ethical application of emerging technologies. She often describes her work as “bridging the human mind with machine intelligence to make marketing more empathetic and effective.”
In 2022, Dey published her eBook “What Is SEO2Sales™? Insights Into Why SEO Campaigns Fail,” offering an in-depth exploration of why traditional SEO initiatives often underperform. Drawing from her three decades of global marketing experience, the book outlines how the SEO2Sales™ methodology bridges neuroscience, behavioral data, and technology to turn online visibility into measurable revenue growth. The publication reflects her commitment to making marketing both scientific and human, a theme central to her work and philosophy.
Dey is a sought-after keynote speaker, facilitator, and mentor, known for her ability to simplify complex Martech and AI topics with clarity and humor. She has led executive training and workshops globally, sharing practical frameworks for digital growth, automation ethics, and sustainable marketing transformation.
Her mentorship focuses on empowering women in business, emerging marketers, and multicultural entrepreneurs to build leadership capacity in technology-driven industries.
Dey’s professional philosophy centers on her love for people and her conviction that business growth should create opportunity for others. Her personal “why” is to help companies grow so they can create jobs, enabling individuals and families to thrive.
During her early corporate career, one of her proudest achievements was seeing blue-collar workers on production lines earn overtime pay and bonuses as a direct result of sales growth achieved through her marketing and people-driven strategies. She considers those outcomes her true measure of success—where strategic marketing translates into real benefits for everyday people.
This purpose continues to guide her leadership today, as she builds marketing systems that empower not only organizations but also the communities that depend on them.
Her multilingual ability has been a defining asset throughout her international career, allowing her to connect authentically across cultures and conduct business effectively in global markets.
As of 2025, Dey continues to lead Iffel International Inc. from Orange County, California, while providing domestic and international consulting as a Fractional CMO, Chief Strategy Officer, and AI-Marketing Advisor. Her work includes helping businesses implement AI-driven sales pipelines, integrate Martech ecosystems, and build ethical, human-centered marketing frameworks for sustainable growth.
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