Sometimes a business needs an experienced operator steering it, but doesn’t need (or can’t yet justify) a full-time CEO. We step in part-time to set direction, build operating rhythm, lead the team, and make the calls that move the business forward.
Founders stretched too thin to lead and build at once. Businesses between leaders. Owners preparing for growth, succession, or a sale. Companies that need senior horsepower now, without a full-time executive salary.
I’m Hema Dey, and Iffel International isn’t a firm I started last year. I founded it in 2006 and have led it as Founder and CEO ever since — nearly twenty years. In that time I’ve built it from the ground up, moved it across countries, hired and rebuilt teams, ridden out the lean stretches, and reinvented the whole business for the AI era. I’ve made the hard calls an owner has to make, in my own company, with my own money on the line. So the guidance I give you on steering your business isn’t theory from a textbook — it’s practical, lived experience from someone who has actually run a small business for two decades. I know what it’s like to carry everything, and I know how to help you build the systems, the rhythm, and the decisions that let you carry less.
You work with an operator who has built and advised companies across 35+ countries, recognized as a Forbes Top 5 AI Leader and known as The AI Translator. That means leadership that doesn’t just understand the numbers and the team, but knows how to deploy AI across your operation to make the business stronger — Team Human and Team AI, led from the top. We work alongside your team and your existing advisors, not around them.
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