Throwing someone at selling just because you think it is a walk in the park is the most irresponsible decision a business leader can make. In recent meetings, I have observed traditional styles of leadership where the expectation is to:

1. Have the sales team door knock!! Most businesses now have tight security and it is tough to just pop in and say hi to the receptionist
2. Handouts like brochures are old, tired, and boring with slapped-on stickers because the address changed
3. A restricted budget is set for networking in person -be it golfing events, trade shows etc
4. Zero digital marketing or at times a junior is told to update the website with the expectation leads will come in

Thinking Outside The Box

Hypothesis: Sales professionals these days should know about executing digital marketing because it is their way to get to door knock via smartphones, websites, emails, and social media.

Statistics around the web show that most sales personnel don’t have digital marketing skills or are novices at it, doing some training on their soft skills when it is a key element to fulfilling their sales jobs! We all know that a true sales hunter is not going to want to write blogs or create social media captions, videos, and graphics just because it is the new and fancy thing – they want to close deals, and rightly so.

This is why there are digital marketing experts, both on the creative and technology side of things but which department leads and which one follows? Most organizations have these two departments as rivals, creating a blame culture when things don’t go right!

Traditional teams don’t work in today’s rapidly changing environment with search everywhere optimization. Delays and conflicts will see your sales decline and this will result in losing market share to your competition.

Restructuring Sales and Marketing Teams

Here are some guidelines on how to restructure and change the norm to gain optimal performance with sales and marketing teams – with one goal to increase sales revenue.

1. Sales teams need to feed marketing teams with the kinds of issues, problems, and pain they hear their customers talking about. Often these make a good list of frequently asked questions for your website and content calendar.
2. These problems need to be curated as blogs, videos, infographics, and social media connect with the user on the internet be it Google, CoPilot, ChatGPT, or Social Media to gain engagement in 3 to 5 seconds.
3. The SEO team needs to review the list of client issues and convert that into keyword research that is meaningful to the types of problems you solve. Content has to be optimized on the website for what is meaningful to the user, not a brag platform about what it is you do.
4. Websites have to be set up with current data structures yet simple enough so algorithms can understand the types of problems you solve – ensure schema markups are optimized
5. When leads come in, pass it on quickly to the sales teams to follow up and close

CEO Challenges

Technology has become the backbone or operating system for all businesses. With that said, if a CEO isn’t familiar with or able to get their heads around the fast-changing landscape be it with AI, LLM Technology, Search Everywhere Optimization, TikTok vs Instagram, etc well it is a lot to wrap one’s head around where to start, how to manage and when to interject with change. What steps should a CEO take to mitigate risks around losing market share, declining sales revenue and possibly losing the job as CEO!

1. Sign up for training seminars, and webinars to get up to speed with technology changes and make it a habit to understand everything from digital marketing, CRM, ERP, Blockchain, etc
2. Engage with consultants who specialize in digital marketing and are keeping up with changes on search everywhere optimization and understand how to market and sell online.
3. Resign and allow someone else to come in and do the job!

Iffel International’s Offer to CEOs and Business Leaders

1. We are tracking every change note in tech on search everywhere optimization
2. We are specialists in growing sales revenue both traditionally and through digital marketing and can bridge all gaps with change management, technology recommendations, and how sales and marketing teams should be working for your specific goals
3. We are here to be an ally for CEOs and Business Leaders who want to integrate a more modern sales and marketing organizational structure but don’t have perspective on how to do it and how to communicate change effectively with the organization

Therefore the answer to the initial hypothesis is as follows:

Initiate an initial complimentary consultation with our senior strategic CMOs who will be able to guide you through where to begin and how to get up to speed with today’s digital marketing demands. We work closely with domestic companies in the USA and foreign companies wanting to grow in the USA.