Things are moving fast and the strategies to make an impact with digital marketing have changed. In this article, we focus on the top things that you need to consider, consult, and decide very quickly to set the path for what you’re going be doing with your business in the year ahead. Our advice is particularly designed for the issues affecting law firms, medical practices, professional service firms, and manufacturing facilities.
It is likely that your company has already felt how artificial intelligence (AI) technology and new search paradigms are affecting how potential buyers find information online—most likely as decreased clicks, lower website traffic, and increased difficulty in acquiring leads (much less converting them to sales!).
Here are some important AI and Digital Marketing tips for your consideration:
Businesses have to pivot from relying on just Google searches to search everywhere optimization, which includes AI bots and platforms, like ChatGPT, CoPilot and social media.
Unique content is critical, in both short and long-form formats. Do not copy and paste, plagarize and think you can get away with it!
Consider videos but don’t ignore, podcasts, email marketing campaigns, and blogging. If you have not started videos as part of your marketing mix, here is an update on Google Short Videos you must know about – see video in the next section of this article.
Rule of thumb, short form content is to build awarenes and long form content is to really capture leads, sales and profit.
Door knocking is dead, use your websites as your sales force, a cohesive strategy with the human intelligence and AI is key in capturing a winning strategy for all sales and new business development work. Note: This is not a replacement for human talent and jobs but an enhancement and acceleration of sales revenue and success.
Traditional branding processes are DEAD! You must apply today’s new methodologies or get left behind.
Are you feeling overwhelmed and not sure how to begin with digital marketing?
Here are some options for AI and Digital Marketing solutions:
Hire talent that come with AI expertise in house or choose a digital marketing agency that is AI and Sales focused like SEO2Sales.
Take courses and study the changes, keep up with changes and Do It Yourself (DIY), Allocate at least 20 hours of study a day if you are a beginner and make sure you get the right tools to learn on all facets from content creation, technical SEO tasks and how to sell.
Focus on what you do best and partner up with a team that is already trained and hand them the autonomy to drive your Search Everywhere Optimization work such as the team at Iffel International who are specialists in SEO2Sales.
Are you preparing for a merger or acquisition?
To build a case for acquisition, the integration of AI strategies is going to be key but there needs to be a direct correlation with ROI on sales revenue and increased profits.
It is important to understand what your options are and with AI the opportunity to implement tools that accelerate sales growth and increase profits needs to be reviewed in detail.
If your sales and marketing teams are not working cohesively, this will set you back in your race to the top digitally. Pull together your Sales, Marketing, and Customer Service teams and watch how content creation, SEO, and the ultimate in accelerated sales revenue contribute to growing teams, profitable acquisitions, and happy employees.
For a complimentary conversation about your business needs, talk to one of our AI, Sales and Marketing specialists at Iffel International – the home of SEO2SalesTM: HERE