Category: Strategy

by Our News RoomDec 02, 2024

What Is involved in SEO? How to Carve Out Your…

As business owners map out their marketing budget, it can seem like there’s no upper limit on what you must spend, with every stakeholder in digital...
by Our News RoomNov 25, 2024

A Website Is Part Of Your Sales Force

77% of HR professionals have reported that it will be really hard to find qualified and good talent in sales and marketing in 2024. This article provi...
by Our News RoomNov 21, 2024

Adapting To Changing Times For Sales and Marketing Teams

Neil Patel, Global SEO Guru just released data today saying that SEO is not dead. In fact, with search everywhere optimization, he is seeing growth on...
by Our News RoomNov 19, 2024

Sales Leadership and Change Management

Throwing someone at selling just because you think it is a walk in the park is the most irresponsible decision a business leader can make. In recent m...
by Our News RoomNov 16, 2024

ChatGPT Search Competes With Google

Google has been the world’s favorite search engine but its monopoly is now threatened by the launch of ChatGPT Search by OpenAI, on October 31st...
by Our News RoomOct 17, 2024

How to Create More Room for Billable Hours

Are you trying to grow a law firm? For attorneys building and sustaining a firm, the daily challenge they face is that there simply isn’t enough tim...
by Our News RoomOct 01, 2024

Law Firm Marketing in the Age of AI

Are you a frustrated attorney building and growing your law firm? Attorneys building their own firms often struggle to find the balance between practi...
by Our News RoomSep 01, 2024

What Does a Modern Marketing Organizational Structure Look Like?

Artificial intelligence (AI) and generative search technology are producing massive, ongoing changes in how potential customers and clients are findin...
by Our News RoomAug 17, 2024

Google’s Anti-Trust Trial

Many of you would have seen on major news networks, Google’s antitrust trial of which Judge Amit Mehta has ruled against this tech giant this mo...
by Our News RoomAug 15, 2024

Client Case Study: Innovative Marketing Ideas with Gen AI

Reduced Leads and New Business As many businesses know from experience, search engine optimization (SEO) has always been a moving target. Updates to s...
by Our News RoomAug 10, 2024

Restructuring Sales & Marketing with AI for 2025

Are you experiencing the following trends in your business? You are not alone! Change has happened: Surveys are being done that lead us to believe tha...
by Hema DeyAug 08, 2024

CEOs: A Lack Of SEO Results Could Be Your Fault!

At Iffel International, we get plenty of clients, CEOs and business owners who are skeptical of SEO and hesitant to give SEO2Sales a try. No...

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