Getting Retained New Business for Your Litigation Law Firm

Litigators belong in the courtroom, fiercely representing clients in matters of disputes, divorce, probate, personal injury, and much more. The last thing a good litigator should be doing is figuring out how to market the law firm.

Managing and Marketing a Law Firm

Attorneys running their own litigation firm can feel a sense of grim irony—if the U.S. is supposed to have such a litigious society, why is it so hard to increase the number of cases your firm is working on? Unfortunately, if you’re in this position, there’s not just one reason why you might be struggling.

While you might be great at what you do, the legal field is a competitive market where potential clients have many options for representation in litigation. How do you make your firm stand out, especially when your team has their hands full with the demands of your current caseload and doesn’t have the time to devote to attracting new clients? It would be nice to compile some data and analytics on which strategies are most effective, but that takes time you don’t have as well.

When You Know Things Are Not Moving In The Right Direction – Billable Hours Are Down!

However, it’s clear what you are doing isn’t working well enough. Your online presence isn’t generating enough leads, or the right kind of leads, so website traffic isn’t turning into retained cases. Your marketing efforts feel generic, and the wide net they’re casting is bringing in cases that aren’t specific to the type of litigation cases you excel at handling. And your past record of success isn’t helping either. You’re not getting enough referrals from past clients and attorneys to sustain consistent growth, and your online reviews and testimonials aren’t doing much to establish trust with prospective clients.

Litigation can be a tough sell—people see it as costly and time-consuming, so they’re hesitant to commit to pursuing a remedy through legal action, even when it’s clear you could help them. And too often they don’t understand their legal rights or when to seek litigation services, so they’re not contacting us at the right time for us to be able to help. But even when promising potential clients show up, your firm has fumbled the ball more than once with an inefficient intake process.

When growing your number of retained cases is your goal, investing in the assistance of a law firm experienced in specialized marketing strategies tailored to the legal industry can help you overcome your challenges.

What the Right Marketing Agency Can Do for Your Law Firm

Bringing in new business is an essential part of keeping a law firm running, but it’s almost certainly not what you went to law school to do. Hiring an outside marketing agency can make your efforts more impactful and effective. Here’s how the right strategies can help your firm grow:

A marketing agency with industry expertise will understand the ethical and legal nuances of advertising for attorneys, and outsourcing enables you to access top-tier services on a fractional basis rather than incurring the steep cost of a full-time in-house team. Most importantly, putting your marketing in the hands of someone who can deliver consistent and effective efforts (rather than just what can be managed when your team has a minute of spare time) can build a sustainable pipeline of retained clients that fuels long-term growth.

Specialist Digital Marketing Agency for Litigation Firms Nationwide

If your firm has struggled to gain marketing traction and your revenue is suffering, it’s time to call in the experts who can turn it around. Iffel International is not only experienced at growing law firms—we have the digital marketing expertise crucial for helping our clients reach their ideal audience despite the seismic changes in digital marketing and online search. Our proprietary SEO2Sales™ process aligns your marketing strategy with your ideal profit strategy so the result is growth! To find out more, contact us here to schedule a confidential consultation today.