Hema Dey featured keynote speaker PCC Day

How AI is Powering the Next Generation of Direct Marketing

Discover how AI is transforming one-to-one marketing across print and digital—creating campaigns that are more personalized, predictive, and performance-driven than ever before. In today’s fast-changing marketing landscape, direct marketing is getting a serious upgrade.

Powered by artificial intelligence, marketers are now able to combine the timeless impact of print and mail with the precision of data-informed targeting, predictive modeling, and automated personalization. From dynamic QR codes and print-to-digital engagement strategies to AI-powered segmentation and mail drop optimization, this session will explore how analog and digital campaigns can finally work in harmony—and deliver measurable ROI.

Hema Dey, a marketing technology entrepreneur and AI strategist, will share real-world case studies and practical applications of both Generative AI and Agentic AI in direct marketing. With a focus on inclusion, small business growth, and performance outcomes, Hema will break down how AI isn’t just for big tech—it’s becoming an essential tool for postal professionals, marketers, and business owners alike. Whether you’re looking to boost response rates, increase personalization, or stay competitive in a changing ecosystem, this session is designed to give you a roadmap you can actually use.

Attendees Will Learn

🎤 How Generative and Agentic AI can work together to elevate print and digital campaigns

🎤 Ways to integrate AI into traditional mail campaigns to increase engagement and conversion

🎤 The role of data in delivering more inclusive and targeted one-to-one marketing

🎤 Tools and trends reshaping direct marketing in 2025 and beyond Real-world case studies of AI-driven campaign optimization

Hema Dey is the founder and chief marketing officer of Iffel International, a marketing strategy and technology (MarTech) firm specializing in AI-powered sales and marketing systems. With more than three decades of global experience in business development, branding, SEO, and go-to-market strategies, she works at the intersection of technology, inclusion, and business growth. Hema’s mission is to make advanced marketing tools accessible and effective for all businesses—driving real-world outcomes through ethical AI and innovation.

Join us for National PCC Day at SoCal PCC Day 2025 – The must-attend event for postal and industry professionals across Southern California.

📅 Date: Wednesday, August 27, 2025 Time: 10:00AM – 2:30PM

📍 Location: Steven’s Steak and Seafood House 5332 Stevens Pl, Commerce, CA

🅿️ Free Parking Available

🎟️ Registration Details: $60 Early Bird (Register by August 15 with discount code: OCMA $70 after August 15

👉 Sign up now: https://lnkd.in/gSjDnzre