A strong social media presence has the potential to vastly increase your brand awareness, loyalty and sales, all at a fraction of the investment required for traditional marketing techniques.
According to research data from Facebook, the site has 1.44 billion monthly users, with 72% of monthly users logging in at least once a day. Twitter boasts 302 million monthly users, with about 30% checking in daily. 350 million users regularly update their profiles on LinkedIn, and 300 million are sharing and exploring photos on Instagram. Whatever your industry, it’s a fair assessment that a large percentage of your target audience is using at least one social network regularly. Wouldn’t you love a chance to engage with them?
Social media is no longer a fad, and it’s not going anywhere. It’s changed the way we communicate, how news is delivered, and how we shop. If your business doesn’t have a presence on social media, you’re missing a huge opportunity to connect with your audience and generate sales. And the numbers are there to back it up.
In the 2013 Social Media Marketing Industry Report, 64% of marketers saw lead generation benefits with social media, and 75% reported positive results in terms of traffic increase as one of the major benefits of social media. With very little weekly upkeep, a solid social media strategy can showcase your brand, enhance your trustworthiness, and expand your sales.
However, the wrong strategy can cause your business to waste money without many returns, or even worse, turn your audience off with disingenuous attempts at engagement.
The reality is most companies aren’t using social media to its fullest potential, and while your company may currently fall under that category, your competitors probably do as well. Implementing a strong strategy now will give you a valuable leg-up on the competition.