About Us

Your next client is already asking AI who to trust. And if your name is not in the answer, your competitor gets the call. And neither of you will know the conversation happened.

Most businesses are losing leads right now and cannot explain why. The way buyers find businesses has changed permanently. They are asking ChatGPT, Perplexity, and Google AI who to trust before they ever visit a website. If your business is not visible, validated, and recommended by AI platforms, you are invisible at the moment that matters most.

Iffel International fixes AI Challenges.

Founded in 2006 by Forbes Top 5 AI Leader Hema Dey, Iffel International is the only full turnkey AI strategy and deployment center built on The AI Translator framework — the proven system for making Team Human and Team AI work hand in hand to drive EBITDA growth and employee happiness simultaneously.

Everything Iffel delivers is built on four components that AI platforms evaluate before they recommend any business.

  • Visible — can AI find you?
  • Validity — do other humans publicly trust and validate you?
  • Veracity — can your claims be independently verified?
  • Values — do you show up consistently and treat people well?

Miss one — and AI recommends your competitor instead.

Iffel delivers this through four connected offerings.

  • Think It — AI strategy and leadership for founders, executives, and boards who need to find the right AI problems before they touch a single tool.
  • Be Found — the complete AI visibility and trust architecture across SEO2Sales™, GEO2Sales™, Agentic Engine Optimization, Signal2Phygital™, and Digital PR.
  • Build It — full turnkey AI agent design and deployment, custom-built inside your business from day one, with a guarantee that clients identify at least 10 hours per week of AI-recoverable time within the first 30 days or receive a full refund.
  • Scale It — on-demand senior AI marketing, content, technology, and execution leadership without the cost or delay of full-time hiring.

One curriculum. Four ways to transform. Every outcome connected to EBITDA growth and employee happiness — not as competing priorities but as the same priority.

Iffel International serves law firms, healthcare practices, manufacturing companies, professional services businesses, women-owned companies, and international businesses entering the US market. Operating since 2006. Headquartered in Anaheim Hills, Orange County, California. Serving clients across the United States and internationally.

Call Emma — Iffel’s 24/7 multilingual AI concierge — at +1 (949) 779-6442 or visit iffelinternational.com.

Our Why

At Iffel International, we exist to bridge the connection between buyers and sellers through the power of emotional and artificial intelligence. As a marketing, sales, and technology agency with a globally diverse team, we deliver solutions that are not only practical—but designed to drive real growth in sales and profitability. Innovation is our engine. Conversion is our outcome.

Our Values

  1. Nothing is impossible, for every problem, there is a solution
  2. Paving the way not just for tomorrow but for a sustainable future with technology at the forefront
  3. Where human capital prevails and co-exists with AI as a tool to enhance productivity & growth

Our History

2006-Founded in NZ

Backed by corporate experience internationally, Hema Dey founded Iffel International an on-demand outsourced marketing department.

2010- Incorporated in USA

Iffel’s head office was formed and incorporated officially in the state of California. Our first office was in Cerritos a city just outside of Los Angeles.

2013- World Class New Zealander Award

KEA New Zealand awards Hema Dey World Class New Zealander, for excellence in growing hi-tech manufacturing companies internationally.

2016- Innovation award

Won gLEnnovate, Global Innovation Awards in 2016. Iffel International Inc. was recognized as a global innovative business in the Inland Empire, CA. This was judged by Cal State San Bernadino and presented by the Co-Director of the Global Management Center.

2020- HIPAA Compliance

Invested in all processes and legal compliance to be a 100% HIPAA compliant marketing agency for the medical sector.

2022-Trademarked SEO2Sales

Moved our HQ to Orange County, CA we wrote an eBook on SEO2Sales and trademarked our winning formula, SEO2Sales, a proprietary process that combines neuroscience and Google algorithms for websites to get visible and get more leads.

2023-Integration of a new Branding division

Connecting modern branding strategies with search and Al to bring the true essence of how people think, buy and make decisions in the buying and selling process.

2024-Nomination Top Woman Business Owner, Orange County

Expansion internationally right across all divisions marketing. business development and technology specialists. Combined talent in content creation, SEO and generative AI search methodologies. Hema Dey was nominated Top Women Business Owner in Orange County by the Orange County Business Journal, (OCBJ).

2025 - Launched Agentic AI Team Addition

Developed AI Website Concierge (AI Agent IFFY) to create time savings and ease in browsing websites, keeping the user experience enriched with options to browse or not to browse the website. AI Agent Emma launched to secure leads with booked appointments to ensure no lead gets lost. This is innovation in saving business owners entry level overhead headaches in salary, training and human resource management should it be required.

2025 - Nominee for Innovator Of The Year Awards

A detailed press release is available in our blog section. Hema is a 2025 nominee for the Innovator of the year 2025, by the Orange County Business Journal.

2025 - Nominee for Top Woman Business Owner, Orange County

Second nomination in a row by the Orange County Business Journal.

2025 - Published in Forbes

Hema Dey gets published as Top 5 AI Leaders bringing Artificial Intelligence to everyone.

2026 - WITOC Advisory Council Appointment

Hema Dey has been appointed to the WITOC Advisory Council beginning January 2026 as WITOC’s Artificial Intelligence Strategy Advisor.

Mid-2026 - Launched Book - The AI Translator on Amazon Worldwide

Hema Dey launches her long awaited book The AI Translator designed to teach businesses and individuals how to connect with AI and thrive. https://www.iffelinternational.com/the-ai-translator/

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