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      Iffel International Adds In-House Videography Solutions

      • Posted On: June 13, 2019
      • Category: General Marketing Info
      • Posted By: iffelinternational

      Iffel International, a full-service award-winning, globally minded marketing firm, announced today the addition of videography to its integrated suite of solutions for clients. The firm’s videography solutions will be spearheaded by Clive Tollman, Video Producer and Director, and supported by a team of talented design and marketing experts. 

      The incorporation of videography allows us to provide full-service, comprehensive marketing solutions to clients.  With this new offering, we can help tell stories through the eye of a lens using the latest equipment on the ground and in the air. Iffel International has successfully integrated its videography service for clients including doctors, law firms, manufacturing organizations, ecommerce providers and other industries.

      The Power of SEO and Video

      It probably comes as no surprise that adding video to your website can drastically improve your SEO efforts and drive more people to your website.  Video is quickly becoming one of the most important forms of content marketing and its presence can make or break your optimization efforts.

      Google’s algorithms are increasingly prioritizing websites with video content. It’s not something you want to ignore; the vast majority of online experiences start with a search engine, so you want to do everything you can to appear on that crucial first page. And you especially want to appear in the first three results — the top three spots get more than 50 percent of all clicks.

      But how does video help? There’s a lot you can do, but adding videos specifically helps increase your search engine results page (SERP) rank in a couple of ways:

      • Increasing your click-through rates: Including video on your page drives a huge increase in organic traffic from SERPs.
      • Lowering your bounce rates: People spend over twice as long on a page with video than without.
      • Creating quality backlinks: The higher the quality of your content, the more likely you are to get backlinks.

      Great, so now that you know Video is magical, how can you be sure that you are getting the right leads that result in profitable business? 

      This is a question that Iffel International answers with absolute confidence.  “We place tremendous value on helping our clients’ achieve their business goals and create emotional connections with target audiences,” said Hema Dey, CMO and founder of Iffel International. “Bringing videography in-house lets us control the creation of powerful communication tools to ensure we deliver outstanding results for clients.  We are able to powerfully use video as a component of our SEO2Sales service, which connects the dots between SEO and SALES.” 

      Win the RIGHT Business

      Here’s how our video and SEO2Sales services line up.  Your website is the foundation for creating a SEO2Sales plan.  First, we review your website to see how it stacks up against your competition.  Next, we look at your competition and their online efforts. Then we analyze your sales efforts to evaluate which keywords will yield the highest profit. With this information, we design a SEO2Sales plan specifically for your business. The plan will include recommendation for video content, blogs, SEO, and paid advertising as components of the solution.

      Experience Exponential Growth

      With SEO2Sales as your guide, your website will perform as both a sales agent and lead funnel. We offer a focused approach to investing your marketing dollars based on products or services that yield the most profit for the business.  Additionally, we empower and transform your internal teams into sales and new business minded professionals.  You will gain a measurable approach to online marketing that is proven to deliver tangible results. 


      Iffel International is a full service, award-winning, globally minded marketing firm located in the greater Los Angeles area. We provide an online marketing experience that focuses on sales. Our Fractional CMO’s provide calculated, creative and data-driven sales strategies that connect the dots between bold SEO strategies and sales. Our approach has delivered outstanding results for a wide range of businesses including medical professionals, attorneys, manufacturers and ecommerce providers.

      For more information contact our marketing team HERE

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