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Metrex Valve

USA Made Commercial HVAC Valve Manufacturer gets eCommerce upgrade

Metrex Valve is a brand known to the commercial HVAC world. They are not only a national supplier in the USA but also an international player providing solutions for commercial HVAC, ship building and desalination plants.

Through tariff hikes this innovative brand worked with Iffel to pivot their brand and story on keeping costs and inventory stable with a focus on supporting breakdowns with quick efficient shopping on their flagship website.

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The Challenge

  • The consolidation of spare parts for commercial HVAC technicians, for a eCommerce shopping platform.
  • The creation of part numbers that correlate to other competing brands, during supply chain disruptions and tariff hikes to provide on demand solutions for breakdowns and repairs.

The Strategy

  • Brand Foundation: We needed to pivot fast as the trusted source for high quality commercial HVAC valves when shipments were being delayed and price increase due to tariffs.
  • AI-Driven Content & SEO: Built structured keyword and topic clusters using AI-assisted research to capture high-intent search demand based on current AI search trends on LLMs.
  • Local SEO & Authority Signals: Implemented entity-based SEO, schema markup, and product schema mark ups to assist with LLM searches.
  • Conversion Architecture: Designed compliant intake forms, clear calls-to-action, and analytics tracking to convert qualified traffic into consultations while maintaining professional and regulatory standards.

The Results

  • Increased sales 50%
  • Convenience for HVAC technicians to get replacement parts, reducing downtime
  • AI and Human strategy deployed, chatbot and shop solution

Technology Stack & Methodology

  • AI SEO2Sales™ Framework for AI-driven growth
  • Google Search Console + GA4 tracking
  • Fractional CMO oversight for strategic alignment for B2B industrial marketing model

Key Insights

  • Modern CEO helped steer decisions fast
  • Payment gateway offers modern means of buying parts instead of invoice based.

🎥 Client Testimonial:

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