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Fractional CMO Roundtable: The Shift From eNothing to eEverything

  • Posted On: August 14, 2020
  • Category: General Marketing Info
  • Posted By: iffelinternational

ecommerce-covid-19

As the coronavirus pandemic rages on, many companies have shifted a great deal of energy and resources into digitizing their business in order to protect employees and serve customers facing mobility restrictions as a result of the COVID-19 crisis. Customer behaviors and preferred interactions have changed significantly, and while they will continue to shift, the uptick in the use of digital services is here to stay. Companies will need to ensure that their digital channels are on par with or superior to those of their competition in order to succeed in this new environment. Cost can often be a significant barrier to companies looking to redirect resources towards an online platform. 

What is a Fractional CMO?

A fractional CMO can be a great way to get CMO-level involvement in your company without having to incur the costs of a full-time headcount. The fractional part means your company gets a senior marketing leader who is fully-committed to your team, but not fully-burdened with executive-level costs. Fractional CMO services are typically brought in to establish or lead your company’s marketing function on a part-time basis. Outsourcing this high-level position may save your company tens of thousands of dollars every month. The CMO part means you get deep marketing knowledge, an executive level partnership and an experienced leader who knows how to get things done. A CMO brings professional direction to your go-to-market strategy, implements best practices and establishes key performance indicators that drives business decisions for revenue and growth.

When to Hire a Fractional CMO

There are a variety of scenarios in which hiring a fractional CMO is the right move for your business. A fractional CMO offers an affordable entry-point for early stage companies or smaller established business in need of marketing leadership, but operating on a budget. Or, if your company is well-established but perhaps your brand and success was built long before the days of complex marketing channels and automation, a fractional CMO can guide late-stage companies in marketing transformation. For both new and established companies, a fractional CMO will help you build the reporting you need to make informed business decisions that drive revenue and growth. 

Benefits of a Fractional Team

An experienced senior CMO can offer insights and advice without a significant burden on payroll. A fractional marketing team will not only work to the specific needs of your business, but they’ll be able to scale to your needs as well. This relieves the HR headache for your company. Ensuring this team is made up of both commercial and technical talent could be extremely difficult in-house, but at Iffel International, we already have such an established, well-rounded team. This rare combination, united with the expertise of our CMO, enables us to best connect the dots between branding, messaging, and SEO2Sales. Technology has opened up new avenues of access and communication; our entire team works remotely. 
Our team will treat your needs like it’s our own – working diligently and efficiently to stimulate success. Iffel International is a full turnkey marketing agency which means we deliver a FULLY integrated service that connects the dots between SEO and SALES. We become an extension of your team, functioning as your internet business development experts, helping you generate new business. Now is the time to invest in an online presence, but with our help, this digitization will only help you get visible and generate you new business. Contact us here to find out how we can serve the unique needs of your business.

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