- Posted On: January 05, 2021
- Category: Digital Marketing Agency
- Posted By: iffelinternational
“Facing facts is always empowering” – Eckhart Tolle
Humans are naturally resistant to change. Part of the brain—the amygdala—interprets change as a threat and releases the hormones for fear, fight, or flight. That is why so many people in any company, when presented with a new initiative or idea—even a good one, with tons of benefits—will resist it.
But there’s good news for organizations and individuals trying to change. By focusing on three things, we can overcome the psychological costs of change that keep us chained to the past:
- Dissatisfaction with the way things are now,
- a positive Vision of the future,
- and Concrete steps to make that new positive vision a reality
If you’re dissatisfied with the way things are now, Iffel International can help. We will work with you to create a positive vision for your company’s future and work with you to take concrete steps towards achieving that goal. We are a performance leader when it comes to sales strategies, artificial intelligence, and training. Our team will provide guidance every step of the way on how to generate solutions to better connect with your company’s prospects. Changing, or even just pivoting, is much easier said than done, but with the help of Iffel International – it’s more than possible.
The unknown is daunting. Many companies find themselves in a state of limbo, not knowing where to start, what to do next, and who to believe. This is where facts help. Facts will empower you to make informed decisions that best impact your company. With more information, comes better understanding, and a clearer path forward. Iffel International’s President, CMO and SEO2Sales Director Hema Dey has found again and again that many decision-makers are having a tough time simply because they don’t have all the facts. Our job is to help you gather all the facts and relevant information and guide you as to how to use it to your company’s advantage.
We preform 360° evaluations for our clients that include competitor benchmarking, perception testing, SEO performance and keyword analysis, and evaluating your sales process and market-facing teams. This is our SEO2Sales strategy, a critical combination of facts and human touch. Artificial intelligence and evaluations that provide facts are a crucial foundation for our SEO2Sales strategy. However, we aren’t appealing to robots, and this is why the human touch is a critical component as well. These two aspects, AI and the human touch, must work hand-in-hand to complete the sales process. This is how Iffel International’s SEO2Sales strategy has become a hero to companies across industries. We will tackle the daunting task of fact and information-discovery, analyze what aspects of your current system are systematically wrong and causing your lead generation to slow down or even stop, and then create a holistic approach to change within your company’s sales strategies.
Iffel International is a full service, award-winning, globally-minded marketing firm providing an online marketing experience that focuses on sales. Our Fractional CMO’s provide calculated, creative, and data-driven sales strategies that connect the dots between bold SEO strategies and sales. For a customized SEO2Sales plan, contact Iffel International here. If you’re ready to experience exponential growth by unlocking the sales potential of your website, contact California’s best digital marketing agency.
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