There’s no denying the power of visual media in online marketing. Pictures can catch the eye, and instantaneously tell a story or evoke a reaction. It should come as no surprise, then, that visual based social media is exploding as well. In just three years, Instagram has grown to 150 million users, a faster growth …

In recent years, SEO has gone from a buzzword to a veritable Holy Grail amongst advertising experts selling cure all solutions to internet marketing woes. On paper, it makes sense: rigging your website to appear higher on a Google search page will shepherd more visitors to your site. But as we discussed in our previous …

As any marketer will tell you, when it comes to garnering traffic through online searches, visibility is key. Landing at the top of a Google search can net a sizable advantage in terms of click-through traffic to your site, and advocates of search engine optimization (SEO) will swear web-traffic metrics are the key to your …

by Alex Mangrolia

Building Trust & Establishing Authority
We are an internet search driven society. We are always searching for answers to our questions. In the past we searched inside of the encyclopedia and in the library for our answers. Now, with the internet, we can quickly search the internet for the answers to …

From the desk of Hema Dey, CEO of Iffel International Inc.
I was a skeptic a couple of years ago about SEO, and for those of you who don’t know what SEO is -it is Search Engine Optimization. When I worked in the telecommunications sector RF was black art and I always associated SEO to the …

Inventors, manufacturers, traders –  love the idea of selling on the internet, some call it eCommerce. A typical project would involve a big push to get the website live, product pricing sorted and now the first sale occurs. Panic kicks in because no one knows how to ship it out to the buyer! This scenario …

What are the facts?
A Google study reveals the following

80% of smartphone owners use their mobile devices to find prices, store hours and directions, product review and information and store sales.
Shoppers are spending on average 25% more, because of the searches done on mobile devices
7%-10% of desktop users have migrated to …

US eMerchants may just face their biggest nightmare in the coming weeks or months due in light of a new legislation to enforce online sales tax. Iffel is mindful that many small to medium size eMerchants may not have the right infrastructure established, to incorporate the new regulations. Throw the notion of nexus into the …