Don’t Fall Victim to False Promises
Every business today, regardless of industry, relies on leads and new business to thrive. Unfortunately, some fall prey to digital marketing firms that dazzle them with promises of sky-high performance. Their metrics are often inflated for a wow-factor, leaving clients stuck in an expensive contract without seeing a measurable …

Iffel International Inc. has had an eventful 2018, very eventful and successful. From the explosion of Blockchain technology to keeping up to date with each Google update to closing in on SEO to Sales results with our key clients, Iffel never slowed down and will not be slowing down any time soon in 2019.
Our …

B2B eCommerce, also known as business-to-business eCommerce, is the practice of selling products or services between businesses online, rather than simply from business to consumer. It is a growing trend in the world of eCommerce also commonly known as online marketing, with North American B2B customers purchasing somewhere near $1 trillion online per year. According …

SEO Misconceptions are real to many business owners, but they don’t realize this, their competitors are ahead of the game plan and getting more sales.
Are you getting people to view your website and are they taking the time to contact you? Are you on the first page of Google for any of your major …

Most attorneys are great at what they do, practicing law! However when it comes to marketing and business development, they need the right folks on the team. Iffel International Inc. has been assisting law firms for years and we have created a dedicated division now that prescribes technological solutions that are both marketing and business …

By Hema Dey, CMO and SEO Geek
Many people view SEO as that voodoo or magic that miraculously happens with a stroke of luck! I was just interviewed by a few people about SEO and their first question to me was does it really work. It made me smile because these were intelligent business folks …

This is our 11th year in business and the more we encounter issues with online marketing, the different problems business owners are having and what is required to be done and invested financially (as per the guidelines from Google), the more we want to emphasize the importance between investing in online marketing consultants versus when …

January 2017
Digital Marketing is a key business development tool but many business owners still aren’t sure what needs to be done. The process of working through marketing agencies can be very intimidating, this seminar has been designed to coach business owners on how to monetize online marketing campaigns with the sole purpose of growing …

It has become even more pertinent today to review your website and online marketing to be mobile friendly, mobile compliant, mobile everything. In April 2015, you may have heard of Mobilegeddon a change announced by Google. This was Google’s cut off deadline for companies to get their websites mobile friendly. Many who did not comply have …

The international export market is getting crowded these days, as ecommerce tools make it easy to communicate and do business with consumers anywhere in the world. Just like in domestic marketing, content writing can be a powerful communication and sales tool — with low startup costs and a favorable ROI — but certain considerations should …