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International Marketing

  • February 08, 2016
  • International Marketing
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It is ok to trade with Bitcoins….

Whether you’re looking to add an online sales component to your brick and mortar retail business, or launch an eCommerce store from the ground up, there has never been a better selection of useful tools available to the budding digital entrepreneur.
You may not have the resources or name recognition of the Amazons or eBays …

  • December 18, 2015
  • International Marketing
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Content Marketing for International Export

The international export market is getting crowded these days, as ecommerce tools make it easy to communicate and do business with consumers anywhere in the world. Just like in domestic marketing, content writing can be a powerful communication and sales tool — with low startup costs and a favorable ROI — but certain considerations should …

  • October 16, 2015
  • International Marketing
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Exporting US Made Products

Foreign importers have made their presence felt in the domestic eCommerce market, and evidence suggests they’re here to stay. The exact effects on our retail economy remain to be seen, but the specter of foreign competition should be a strong motivator for domestic businesses to update their eCommerce offerings, and consider launching their own export …

  • October 08, 2015
  • General Marketing Info
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CEO, Hema Dey – World Class New Zealander

The call came in from KEA to CEO for Iffel International, Hema Dey, a few weeks back confirming that she is now a World Class New Zealander. Many who know Hema, know how passionate she is about marketing both within the US market and internationally. Her success comes from the hands on, international business school …

  • March 24, 2015
  • International Marketing
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The original article was published: http://www.rivcoeda.org/Publication/EXPORT/Magazine%20Issue_23_2015/index.html#14
International trade should be of the utmost importance for US companies trying to enter or, keep up with the modern commercial world. The first point of reference should be an export plan which will map out the various factors that need to be considered. This article will provide some useful …

  • December 02, 2014
  • International Marketing
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Who qualifies to engage with GloCAL: 

Importing and Exporting using the internet a.k.a eCommerce and mCommerce is feasible.

If you are not sure how to import or export, GloCAL, Iffel’s group of Professional advisors on international trade can assist.

B2B and B2C businesses.
Traditional B2B businesses who want to add …

  • August 20, 2014
  • International Marketing
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eCommerce as a sector has been trending between 10%- 14% growth on average in the USA, and is predicted to be a $434 billion sector in the USA alone. So if that is just the US alone, extrapolate that out into the global market and it is not rocket science – eCommerce is the way to go. As an eCommerce advocate, Hema Dey, CEO of Iffel …

  • June 19, 2014
  • General Marketing Info
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  • June 19, 2014
  • General Marketing Info
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President and CEO of her own firm IFFEL International, Hema Dey joined our show to talk about how her firm is helping companies in their trading and development solutions. Hema talks about the difference between eCommerce and the growing influence of mCommerce and how the future of business is rapidly moving towards these digital solutions.

  • April 22, 2014
  • General Marketing Info
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FOCUS is MOBILE WEBSITES! If you don’t have one, Google says you need one…….
1. Firstly, a big congratulations to Marc Hankin from
Hankin Patent Law for having won an invaluable customized mobile website. Our tailor-designed mobile websites are absolutely essential in today’s online marketing world; Google even says so! The competition was part of our last …

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